Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
The company says the move will bring together two developer-focused, API-based communications platforms that have worked together for...
A LinkedIn study says that the silos between sales and marketing -- and the use of different data tools between them -- can leave a gap in messaging...
The martech week in review: News and announcements in marketing technology this week that you might have...
The company's new Attention Metric measures actions that signal a lack of attention, such as yawning, blinking and eye...
Is it more bark than bite? What U.S. marketers can learn from how GDPR is unfolding...
The martech week in review: News and announcements in marketing technology this week that you might have...
The company says that the SoundCloud partnership expands its total addressable audience to 100 million....
Some of the most seasoned marketers in the industry tell us why these technologies could help save the...
Many of the speakers at this year's MarTech East conference in Boston lauded the process for its focus on the end...
Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and 'go...
The martech week in review: News and announcements in marketing technology this week that you might have...
While publisher-direct display ads still have the lowest level of brand safety risk, programmatic is steadily catching...
Google and IAB have both presented frameworks as industry groups lobby for business-friendly data privacy...
Salesforce is redesigning its iOS app and launching an SDK and training program for...
The martech week in review: News and announcements in marketing technology this week that you might have...
Though true collaboration between teams requires a 'pardigm shift,' The New York Times' Pamela Della Motta, Kristian Kristensen say the gains were...
The announcement comes on the heels of Apple's release of iOS 12, which includes new functionality that provides AR experiences from within a web...
Siara Nazir, head of digital marketing for Autodesk, says marketers need to work closely with their data scientists and with their vendors to make...
Publishers continue to invest in podcasts despite marketers' concern about the lack of 3rd-party measurement...
The martech week in review: News and announcements in marketing technology this week that you might have...
