The MarTech Minute: Ex-Spotify exec named Freshly CMO, Videolicious’ new platform, more
The martech week in review: News and announcements in marketing technology this week that you might have...
Robin Kurzer
Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.
MarTech Today: WaPo engineer unleashes epic tweetstorm, our ‘naughty and nice’ list, more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
Zucker-Scharff's tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous...
5 martech predictions for 2019 that marketers should be thinking about now
Martech will enable marketers to be even more effective in the coming year with deeper personalization, faster speeds and more precise...
The most significant martech deals of 2018 and what they mean for the landscape
Investment in programmatic, cloud services and other capabilities punctuate a year full of mergers and acquisitions....
The MarTech Minute: Stirista, Ad Theorent unveil new ad solutions, several exec moves, more
The martech week in review: News and announcements in marketing technology this week that you might have...
MarTech Today: Facebook Stories’ viewability measurement, Merkle’s bidding platform for Amazon-sponsored ads, more
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
DoubleVerify launches third-party measurement for Facebook Stories video ads
The Pinnacle platform will measure viewability, fraud and sophisticated invalid traffic...
MarTech Today: Gravy’s ‘location data forensics,’ advertisers react to NYT Facebook story & why multi-store brands should stay local
Here's our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
IAB Tech Lab rolls out podcast measurement compliance certification program
NPR, Rawvoice/Blubrry are the first to gain...
The MarTech Minute: Magnolia updates its CRM, Formstack buys QuickTap, more
The martech week in review: News and announcements in marketing technology this week that you might have...
IAS, DoubleVerify release YouTube brand safety solutions
The third-party solutions aim to give advertisers greater assurances that their video ads appear against brand suitable content....
Want to understand your marketing stack better? Enter the 2019 Stackie Awards
Entry is free and open through March 15,...
IAB’s in-app ad viewability and measurement SDK hits 2 billion devices
The OM SDK has achieved adoption by 17...
The MarTech Minute: CallRail adds CPL capability, Hero picks up Clock Four, more
The martech week in review: News and announcements in marketing technology this week that you might have...
Feds take down international hacker ring that cost advertisers millions
What you should know about the dismantling of the 3ve and Methbot...
The MarTech Minute: Sublimes’ new mobile ad units, emotion measurement from MetrixLab, lots of exec moves
The martech week in review: News and announcements in marketing technology this week that you might have...
Facebook passes key hurdle in MRC viewability reporting audit
The MRC is reviewing how Facebook and Instagram handle data that it passes to its third-party vendors and how those vendors ultimately report on its...
Zappi partners with Survata to offer brands in-campaign brand lift measurement
Zappi's Ad Pulse measures and reports on the brand impact of metrics such as familiarity, awareness, consideration and...
Why a French ruling against a small mobile ad firm has ad tech on the defensive
Here's what recent charges against a French ad tech firm might mean for U.S....