How one CRM platform is helping drive the revenue cycle
The state of CRM through the eyes of...
Rodric J. Bradford is the Editor of MarTech Today and has worked in the marketing technology industry as both a journalist and corporate project manager. Prior to joining MarTech Today Bradford served as Convention and Technology Beat Reporter for the Las Vegas Review-Journal’s Business Press publication and worked as Technology Reporter for Global Gaming Business, the world’s largest casino publication. In the corporate world Bradford has served as Technology Project Manager for CNA, Cigna, General Dynamics and Philip Morris. Bradford is an alumnus of the University of Missouri-Columbia.
The state of CRM through the eyes of...
Identify exact capabilities needed before vendor selection or renewing...
How 1-800 Contacts responded to record stay-at-home...
The first part of our look at the state of CRM....
Internal data sources serve as the foundation for a new external platform....
Partnership covers both students and faculty for experiential learning and research opportunities....
News from Snap, Quantcast, Pattern89, Hootsuite and...
There's no one-size-fits-all when it comes to a virtual event tech...
Experienced leadership with hands on marketing operations experience matters....
How to activate engagement within the video-viewing...
Data hygiene and personalization required for successful campaigns....
Properly preparing for CDP implementation is the first step to success....
News from Singles Day, Insightly, SAP, Terminus, ZoomInfo and...
Microsoft Teams, Verizon and Facebook all played key roles....
Implement a CDP and use insight from customer experience to maneuver to more direct...
News from Reputation.com, Channable, Selligent, ActionIQ and Dynamic...
Focus on lists and personalized content to break through the...
Advice on how to start a new marketing job on the right...
Advanced authenticity analytics key to campaign success....
Evaluate your current structure to ensure efficiency....