How one CRM platform is helping drive the revenue cycle
The state of CRM through the eyes of...
Rodric Bradford
Rodric J. Bradford is the Editor of MarTech Today and has worked in the marketing technology industry as both a journalist and corporate project manager. Prior to joining MarTech Today Bradford served as Convention and Technology Beat Reporter for the Las Vegas Review-Journal’s Business Press publication and worked as Technology Reporter for Global Gaming Business, the world’s largest casino publication. In the corporate world Bradford has served as Technology Project Manager for CNA, Cigna, General Dynamics and Philip Morris. Bradford is an alumnus of the University of Missouri-Columbia.
How marketers can identify the right ABM vendor
Identify exact capabilities needed before vendor selection or renewing...
1-800 Contacts doubles down on the digital customer experience
How 1-800 Contacts responded to record stay-at-home...
The outlook for CRM in a COVID and post-COVID world
The first part of our look at the state of CRM....
Repurposing an internal digital ad solution for client use
Internal data sources serve as the foundation for a new external platform....
HubSpot and Howard University partner for Center of Digital Business
Partnership covers both students and faculty for experiential learning and research opportunities....
This week in martech
News from Snap, Quantcast, Pattern89, Hootsuite and...
Hacking the virtual event stack
There's no one-size-fits-all when it comes to a virtual event tech...
Finding value through negotiation with martech vendors
Experienced leadership with hands on marketing operations experience matters....
In-video engagement as an alternative to ads
How to activate engagement within the video-viewing...
What to know about email marketing in a pandemic world
Data hygiene and personalization required for successful campaigns....
How implementing a CDP makes operations more efficient
Properly preparing for CDP implementation is the first step to success....
This week in martech
News from Singles Day, Insightly, SAP, Terminus, ZoomInfo and...
How the USO became a veteran at hosting virtual events
Microsoft Teams, Verizon and Facebook all played key roles....
How a CDP helps with D2C
Implement a CDP and use insight from customer experience to maneuver to more direct...
This week in martech
News from Reputation.com, Channable, Selligent, ActionIQ and Dynamic...
Tips for optimizing holiday email marketing campaigns
Focus on lists and personalized content to break through the...
How to start strong in a new marketing position
Advice on how to start a new marketing job on the right...
What marketers need to know about authenticity in influencer marketing
Advanced authenticity analytics key to campaign success....
A guide to marketing ops organization structures
Evaluate your current structure to ensure efficiency....