This week in martech
News from Give Blck, Terminus, IBM and EDO...
Rodric Bradford
Rodric J. Bradford is the Editor of MarTech Today and has worked in the marketing technology industry as both a journalist and corporate project manager. Prior to joining MarTech Today Bradford served as Convention and Technology Beat Reporter for the Las Vegas Review-Journal’s Business Press publication and worked as Technology Reporter for Global Gaming Business, the world’s largest casino publication. In the corporate world Bradford has served as Technology Project Manager for CNA, Cigna, General Dynamics and Philip Morris. Bradford is an alumnus of the University of Missouri-Columbia.
How to bring more value to your email marketing
Adding value to email marketing will be extremely important in outreach to Generation Z....
Amperity’s new generation CDP targets enterprise B2C
Amperity CDP targets the retail industry....
Why DX is about much more than football for the Minnesota Vikings
The football organization said its enhanced DX embraces social change as much as football....
This week in martech
News from Hubb, IAS, inboxAds, Agility CMS, and...
How to take an agile approach to strategic marketing planning
Implementing agile marketing in the planning process results in better internal communications and client relations....
How to find value for your martech stack
How to find the best value for apps, tools and platforms in your martech stack. Recommendations for best products to stretch your marketing budget....
How a UK food provider went from B2B to D2C in 7 days
SAP CX worked with Brakes in the UK to make rapid changes to its GTM strategy....
How the pandemic has affected martech decisions
While some companies grind to a halt, others found new need for technology to support a work-from-home marketing...
The driving force behind the new Porsche digital brand experience
Building a digital experience for the 21st...
This week in martech
News from OneCause, SureDone and...
Getting the C-Suite to buy in on agile marketing
Look for way to highlight budget implications, effect on sales that agile workflows are...
This week in martech
News from Nielsen, DMI, Astound Commerce, BigCommerce and...
Why ‘modelers,’ the data experts in marketing technology, are so needed now
It's in how they think compared to other roles in the marketing team that makes them incredibly...
The need to take a fresh look at consumer data
COVID really means rethinking customer data and journeys from the basics...
This week in martech
News from AudioMob, Urrgent, Impact, Crunchbase and Digital...
Marketers expect slight cut to martech budgets, but new platforms still the focus
Of course, virtual events technology is getting a good degree of attention from marketing teams, our survey...
Building a better Budweiser eCommerce platform
AB InBev found the commerce and supply chain features it needed in...
Marketing data and analytics were always important, but now more than ever
Organizations are putting more emphasis on hiring data experts as the pandemic brings more customers into digital...
This week in martech
Car.com's video platform, Latin-American marketing tips, and news from Transunion, Phrasee and...