The Grand View of Martech: A Martech Manifesto (DRAFT)
Contributor and MarTech Conference chair Scott Brinker addresses the question, "What is martech?" and proposes a unifying model for this evolving...
Scott Brinker
Scott Brinker is the president and CTO of ion interactive, a leading provider of landing page management and conversion optimization software. Scott is the conference chair of the MarTech® Conference, a vendor agnostic marketing technology conference and trade show series produced by Martech Today's parent company, Third Door Media. He also writes a blog on marketing technology, Chief Marketing Technologist. Follow him on twitter via @chiefmartec.
What to expect at MarTech? Here’s our epic preview
I have an allergy to hype. I know, that’s an unfortunate condition given that I’m in the field of marketing technology. It’s like being a...
Technology (Marketing + Operations) = Time to reorganize the marketing department?
If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an...
Time is almost up. Attend MarTech at the lowest price possible – don’t miss out!
Don’t miss the only MarTech on the East Coast this year! Check out my hand-crafted agenda featuring 30+ sessions and 40 marketing...
From @Chiefmartec: Is winter coming for martech? Or just for martech VCs?
Scott Brinker challenges the idea of a 'martech apocalypse,' noting that the platform landscape continues to grow in spite of increased predictions...
Attend MarTech at the lowest price possible. Register now!
The excitement in today’s software driven world is in the entanglement of marketing, technology and management. And we’ll unleash the power,...
[FIRST LOOK] MarTech agenda is live!
I’m excited to share the MarTech agenda, featuring more than 30 sessions and presentations from 40 marketing leaders. If you’re passionate about...
Pioneering CMOs discuss the future at MarTech
I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of...
Meet Aetna CMO David Edelman at MarTech in Boston
I am thrilled that one of the pioneers of marketing-led digital transformation will be keynoting at MarTech! Former McKinsey consultant and current...
MarTech is coming! MarTech is coming! To Boston Oct. 2-4
Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating...
Separate marketing technology fact from fiction at MarTech Conference in 2 weeks
We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology...
2017 Hackies Entry: Hacking Your Stack for Account-Based Marketing
This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like...
2017 Hackies Entry: Creating SCALE: Shared Content and Link Evaluation
This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech...
Caption Contest: What does this Marketoonist say to you?
Here’s your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption Contest....
Is marketing art or science? Take the survey!
Where do you think the boundaries between art and science overlap in marketing? Where do they intersect and...
MarTech beta rates expire this week – reserve your seat now
Attend MarTech San Francisco May 9-11 for 70+ presentations, 100+ speakers, 100+ exhibitors and sponsors and networking with 2,500 martech...
4 reasons you should attend MarTech this May
Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to...
Master modern marketing technology leadership over 3 intense days
We’re only 7 weeks away from the MarTech conference in San Francisco, May 9-11. This will be the biggest and best one yet, with 70+...
[Webinar] A whirlwind tour of the 5 disruptions reshaping marketing
Marketing is in the middle of five major disruptions that are reshaping our whole industry and profession. Yes, I know that sounds like hyperbole,...
Announcing the Stackie & Hackie Awards for MarTech San Francisco 2017
I’m excited to kick off the third year of The Stackies, which will culminate in an opening awards ceremony at the MarTech Conference in San...
