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What is customer marketing?

B2B marketers are focusing more and more on making sure their customers are successful after they’ve signed the contract and started using your...

What is brand marketing?

There is a lot of confusion around brand. It’s one of those words widely used but not widely understood. Is it just a logo, a color palette and a...

Machine learning is marketing’s future

When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain...