IBM Watson Marketing is a leader in AI-powered digital marketing platforms. Our open, integrated tools help marketers understand and personalize the customer experience. From real-time analytics and insights to omnichannel marketing automation, Watson Marketing dives deep into consumer behavior, enhances workflows and drives conversions. With Watson Marketing, marketers can harness the power of data to build lasting engagement across the entire buyer journey.
Marketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize their marketing...
Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more...
As 2019 gets underway and your marketing plan unfolds, you’ve probably set some goals for the coming year: We’re going to break down the data...
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In...
Some say it’s the journey — not the destination — that really matters. That’s certainly true when it comes to your customers. While...
