Sponsored Content: IBM Watson Marketing

IBM Watson Marketing is a leader in AI-powered digital marketing platforms. Our open, integrated tools help marketers understand and personalize the customer experience. From real-time analytics and insights to omnichannel marketing automation, Watson Marketing dives deep into consumer behavior, enhances workflows and drives conversions. With Watson Marketing, marketers can harness the power of data to build lasting engagement across the entire buyer journey.

Personalizing customer experiences at scale

Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more...