The technical SEO hierarchy of needs
What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on...
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Human vs machine intelligence: how to win when ‘duplicate’ content is unique
As impressive as machine learning and algorithm-based intelligence can be, they often lack something that comes naturally to humans: common sense....
How to boost search rankings using only your internal linking strategy
Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal...
5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
What is a crawl budget? Google’s goal is to make useful information available to people searching the web. To accomplish that, Google wants to...