3 things sales leaders should know about ABM measurement
As a sales leader, you might think account-based marketing (ABM) isn’t for you. After all, it has the word marketing in the name. But the reality...
Sponsored Content: Terminus
Founded in 2014, Terminus is the leader of the account-based movement and the #1 ranked ABM execution platform on G2 Crowd. Terminus is an ABM command center that enables B2B marketers to identify and prioritize target accounts, engage them across multiple channels, provide actionable insights to sales, and measure the success of their account-based programs. Enterprise and growth-stage companies such as Salesforce, NetSuite, and WP Engine, use Terminus as a foundational platform for ABM. In 2018, Terminus was recognized by the Atlanta Business Chronicle as the fastest-growing software company in Georgia.
All the ABM metrics to measure for your quarterly reporting
You know the drill. The end of the quarter rolls around, so you dust off your go-to spreadsheets and dashboards. It’s once again time to distill...
3 signs it’s time to make the switch to account-based analytics
If someone asked how you track your marketing efforts, how would you respond? Chances are, your answer would sound like a game of martech MadLibs....
How to use data to power target account selection
According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their target accounts...