How to Lead People Effectively on Agile Marketing Teams
Actionable advice on how to get the best out of your agile...
Stacey knows what it’s like to be a marketer, after all, she’s one of the few agile coaches and trainers that got her start there. After graduating from journalism school, she worked as a content writer, strategist, director and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a scrum master, agile coach and has helped with numerous agile transformations with teams across the globe. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. As a lifelong Minnesotan, she recently relocated to North Carolina where she’s busy learning how to cook grits and say “y’all."
Actionable advice on how to get the best out of your agile...
How to avoid over-specialization and the bottle-necks it...
For newer agile marketing teams, it's not all about racing to the finish...
Being a little conservative on the commitment at first is better than constantly taking on too much work and not...
Here's what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to...
To succeed with agile, marketers need to accept imperfection and experiment to fine-tune as you learn more from doing, not just...
Empowering teams to analyze their current work can uncover bottlenecks that help everyone work more efficiently to complete...
Marketers who estimate can be predictable and confident about how much work they can handle and work at a realistic and sustainable...
Before you decide on a Kanban or Scrum agile approach, it helps to consider your company culture, team size and the type of team you lead....
An agile organization says no to projects that don’t add a lot of value, leaving space for experimentation to foster creativity and...
Many agile marketing teams have successfully been launched by passionate team members willing to challenge the status quo in a forward-thinking...
It’s time to ditch the order-taking syndrome and build stronger partnerships with your...
Focus on the organization’s key objectives to prioritize projects and you can cut down on the noise of low-value...
To be a good agile marketer, get yourself comfortable with the...
We’re going to see more short-term flexible roadmaps rather than detailed marketing plans to stay agile in the coming...
Micro-campaigns, feedback loops and mass personalization will take center stage in the new year for agile...
Start grassroots experiments with the team as a way to demonstrate agile practices while also educating leaders and middle management about how their...
Companies try to convert existing roles into a Scrum Master but they miss the vital skill needed – a deep understanding of...
It's time we revisit our policies and take into account the risk of not being there for our customers on social...
A hybrid approach from the process-driven Scrum framework and the fast-moving Kanban style can help marketers find the right balance for their...