7 leadership behaviors for marketing agility
Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables.
Stacey knows what it’s like to be a marketer, after all, she’s one of the few agile coaches and trainers that got her start there. After graduating from journalism school, she worked as a content writer, strategist, director and adjunct marketing professor. She became passionate about agile as a better way to work in 2012 when she experimented with it for an ad agency client. Since then she has been a scrum master, agile coach and has helped with numerous agile transformations with teams across the globe. Stacey speaks at several agile conferences, has more certs to her name than she can remember and loves to practice agile at home with her family. As a lifelong Minnesotan, she recently relocated to North Carolina where she’s busy learning how to cook grits and say “y’all."
Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables.
Stacey Ackerman | Mar 22, 2022 at 2:58 pm ETFocus on interaction, follow metrics that matter and value customer engagement over rigid contracts.
Stacey Ackerman | Mar 15, 2022 at 11:38 am ETRemind people of the “why” every single day to really inspire change.
Stacey Ackerman | Mar 7, 2022 at 4:01 pm ETUnderstanding the agile mindset and where you’re headed will help you avoid common pitfalls.
Stacey Ackerman | Feb 25, 2022 at 10:35 am ETHistorical experience from agile marketing leaders may or may not help take the guesswork out of everything.
Stacey Ackerman | Feb 2, 2022 at 10:30 am ETScrum master? Story points? Daily huddle? These are key concepts if you want to build agility into your marketing framework.
Stacey Ackerman | Jan 12, 2022 at 11:51 am ETCollaboration over siloes. Experiments over opinions. These are just agile marketing values to live by
Stacey Ackerman | Jan 7, 2022 at 2:15 pm ETAgile marketing requires a culture change, and that starts at the top, as this chapter of 'MarTech's Agile marketing for teams' shows.
Stacey Ackerman | Dec 13, 2021 at 10:13 am ETIt is important to constantly inspect and adapt and make little tweaks along the way, this chapter from the e-book "MarTech's agile marketing for teams" shows.
Stacey Ackerman | Dec 6, 2021 at 11:22 am ETThis survey will help you to find out how they feel your company is currently doing in relation to these principles.
Stacey Ackerman | Dec 2, 2021 at 3:01 pm ETA Scrum team brings that product from an idea to delivery using the Scrum framework as a guide for transparency, inspection, and adaptation.
Stacey Ackerman | Nov 30, 2021 at 9:35 am ETThe best agile marketing teams have bigger goals that allow them to work on the right work at the right time.
Stacey Ackerman | Nov 30, 2021 at 9:17 am ETAgile teams need to figure out how your team can stay focused and uninterrupted, as this section from "MarTech's agile marketing for teams" e-book shows.
Stacey Ackerman | Nov 19, 2021 at 1:30 pm ETThese principles were recently developed by members of the agile marketing community.
Stacey Ackerman | Nov 16, 2021 at 7:00 am ETIn this chapter of "MarTech's guide to agile marketing for teams" you will learn how your team should assign singular responsibility for prioritization, to optimize its backlog for clearly communicating priorities, and keep from over-committing and burning out.
Stacey Ackerman | Nov 12, 2021 at 10:33 am ETThe transition to agile marketing worked out from Premier, Inc. Here's how they went about it.
Stacey Ackerman | Nov 8, 2021 at 12:11 pm ETWhy the marketing organization at healthcare improvement company Premier, Inc. decided it needed a new way to work.
Stacey Ackerman | Nov 4, 2021 at 11:13 am ETIn order to build a high-performing team, you must have a shared purpose for working together, as this section from "MarTech's agile marketing for teams" e-book shows
Stacey Ackerman | Nov 3, 2021 at 12:39 pm ETThis agile marketing technique can help your team deliver bite-sized chunks of value.
Stacey Ackerman | Nov 1, 2021 at 10:19 am ETHow to keep your agile marketing backlog healthy, built around bite-sized slices of value which can be achieved in a sprint.
Stacey Ackerman | Oct 15, 2021 at 12:59 pm ETA rundown of agile's next wave.
Stacey Ackerman | Sep 23, 2021 at 12:02 pm ETA practical technique to build collaborative team processes on a foundation of customer-centricity.
Stacey Ackerman | Aug 30, 2021 at 8:59 am ETIt's about developing a problem-solving mind-set, for example when it comes to clogged workflows.
Stacey Ackerman | Aug 2, 2021 at 10:19 am ETA team which sticks together understands its own dynamics and gets more done, faster.
Stacey Ackerman | Jun 28, 2021 at 10:27 am ETGet teams working together, like Three (or Four) Amigos.
Stacey Ackerman | May 21, 2021 at 11:07 am ETIt might be time to consider adopting a formal Definition of Done
Stacey Ackerman | Apr 19, 2021 at 10:16 am ETHow work gets delivered by different agile teams
Stacey Ackerman | Mar 17, 2021 at 3:17 pm ETActionable advice on how to get the best out of your agile organization.
Stacey Ackerman | Feb 19, 2021 at 4:56 pm ETHow to avoid over-specialization and the bottle-necks it creates.
Stacey Ackerman | Jan 13, 2021 at 11:15 am ETFor newer agile marketing teams, it's not all about racing to the finish line.
Stacey Ackerman | Dec 4, 2020 at 10:14 am ETBeing a little conservative on the commitment at first is better than constantly taking on too much work and not delivering.
Stacey Ackerman | Nov 11, 2020 at 8:00 am ETHere's what to say (and what not to say) to your executive to identify the value of agile marketing and how to give your team the support it needs to succeed.
Stacey Ackerman | Oct 14, 2020 at 8:00 am ETTo succeed with agile, marketers need to accept imperfection and experiment to fine-tune as you learn more from doing, not just conceptualizing.
Stacey Ackerman | Sep 11, 2020 at 8:00 am ETEmpowering teams to analyze their current work can uncover bottlenecks that help everyone work more efficiently to complete projects.
Stacey Ackerman | Aug 21, 2020 at 10:52 am ETMarketers who estimate can be predictable and confident about how much work they can handle and work at a realistic and sustainable level.
Stacey Ackerman | Jul 15, 2020 at 8:00 am ETBefore you decide on a Kanban or Scrum agile approach, it helps to consider your company culture, team size and the type of team you lead.
Stacey Ackerman | Jun 5, 2020 at 11:59 am ETAn agile organization says no to projects that don’t add a lot of value, leaving space for experimentation to foster creativity and innovation.
Stacey Ackerman | May 4, 2020 at 11:35 am ETMany agile marketing teams have successfully been launched by passionate team members willing to challenge the status quo in a forward-thinking way.
Stacey Ackerman | Apr 13, 2020 at 8:00 am ETIt’s time to ditch the order-taking syndrome and build stronger partnerships with your stakeholders.
Stacey Ackerman | Mar 9, 2020 at 2:23 pm ETFocus on the organization’s key objectives to prioritize projects and you can cut down on the noise of low-value work.
Stacey Ackerman | Feb 10, 2020 at 1:58 pm ET