What is marketing ops?
We know it when we see it, but can we define...
Steve Petersen is a marketing technology manager at Western Governors University in Salt Lake City, Utah. He started on WGU's marketing website team where he helped create and implement several initiatives including site redesign and maintenance, multivariate testing, user testing and mobile app development. Prior to WGU, he worked as a strategist at the Washington, DC digital agency The Brick Factory where he worked closely with trade associations, non-profits, major brands, and advocacy campaigns. Petersen holds a Master of Information Management from the University of Maryland and a Bachelor of Arts in International Relations from Brigham Young University. He's also a Certified ScrumMaster.
We know it when we see it, but can we define...
Adopting best practices seems like a no-brainer. But here are some things to consider along the...
Scott Brinker's role categorization can aid team building and...
Before you take the plunge, really think about if you can actually enable the new tech to its full...
In order for the four types of practitioners to work well together, they all need to understand how data enters the stack and where it...
There are assumptions about team members with specialties and those that can perform all functions. But what works in one situation may not make...
By maintaining documentation, important details are shared more easily and less likely to fall through the...
We participate in coalitions and teamwork to succeed, so technologists need to identify and foster interdepartmental collaborations to...
From security updates and web application firewalls to regular system hygiene, marketing technologists have multiple options to safeguard their brand...
How a vendor establishes a client account team can uncover insights into how productive the relationship will actually...
The principles of gamification have potential, but understanding motivation and managing reward complications must be done with...
We all know martech is complex and evolving so we need orchestrators to provide clarity about how operations are...
We should aim to find ways to garner high conversion rates without always relying upon...
When developing an organizational plan, navigating workplace culture to find allies will help strike the right balance of martech that works for...
Implementing frameworks like Scrum and Prosci can increase the chances of a product’s success, but a person must accept the responsibilities to own...
Internships can help launch well-prepared talent into the workforce after graduation but mentoring requires engagement from...
Investing time to understand the nuances of change management can help martech practitioners deliver better...
Organizations need to monitor competitors in their industry but beyond it as...
Enabling an organization to self-serve - with training - was a theme throughout the conference as a path to foster...
There are many obstacles in adding to your martech stack but understanding possible impediments means you can address them early in the...