Lead scoring: A bridge from marketing to actual sales
How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead scoring plan and the metrics...
Sweta Patel
Sweta Patel is a startup marketing advisor and founder of Silicon Valley Startup Marketing. She has consulted for more than 200 early-stage startups and high-growth companies.
How to set up a successful revenue-generating demand gen system
Some marketers hurtle headlong into gathering leads without considering the strategic framework surrounding the effort. Contributor Sweta Patel...