Lead scoring: A bridge from marketing to actual sales
How can marketing better align with sales? Contributor Sweta Patel walks you through the ins and outs of building a lead scoring plan and the metrics...
Sweta Patel
Sweta Patel is an international best-selling author, data-driven marketer, and founder of Global Marketing Tactics. She directs and develops marketing strategies for startup companies in Silicon Valley.
How to set up a successful revenue-generating demand gen system
Some marketers hurtle headlong into gathering leads without considering the strategic framework surrounding the effort. Contributor Sweta Patel...
