Snapchat debuts Lens Web Builder to create AR campaigns in minutes
It's Snap's latest move to make the format more accessible by reducing the friction of buying and producing AR...
Taylor Peterson was Third Door Media’s Senior Manager of Content Experience, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. Taylor's editorial focus blends digital marketing and creative strategy with topics like campaign management, emerging formats, and display advertising.
It's Snap's latest move to make the format more accessible by reducing the friction of buying and producing AR...
Video, machine learning, and shoppable posts are among the top trends to look out for in...
The integration makes it easier for Cloudinary users to access and collaborate on visual...
The new offering could bring visibility to brand content that users might not see...
Advertisers can download a CSV file of form leads and use a new Zapier integration to import data into their...
Marketers could benefit from the feature, which could roll out globally in 2020....
Looking to 2020, adtech players can expect new capabilities driven by a customer-first approach grounded in privacy, brand experience, and...
The new feature connects DAM assets directly to InDesign, allowing marketers and creatives to work more efficiently on print and digital...
A Kargo study found no correlation between ad viewability and...
The consolidated company will retain Taboola’s namesake, with Taboola founder Adam Singolda serving as...
The company said it will implement a persistent, portable user-level ID across desktop, mobile and...
At 20,000 members strong, Online Geniuses is a live chat Slack community where marketers can talk (marketing)...
Are you marketing based on what people say or the data that shows what they actually...
At MarTech East, Cesar Brea discussed how careful orchestration can lead to marketing success....
Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to lasting...
Understand how location data can be used for efficient, effective and responsible...
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and...
The Sales Lift Metrics service is designed to provide in-flight data on key campaign tactics, such as audience targets, media placements, creative...
As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated...
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to gain...