Study: Which digital ad formats are most effective?
A Kargo study found no correlation between ad viewability and...
Taylor Peterson
Taylor Peterson is Third Door Media’s Deputy Editor, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. Taylor's editorial focus blends digital marketing and creative strategy with topics like campaign management, emerging formats, and display advertising.
Content recommendation rivals Taboola, Outbrain to merge
The consolidated company will retain Taboola’s namesake, with Taboola founder Adam Singolda serving as...
MediaMath commits to 100% accountable, addressable media supply chain by end of 2020
The company said it will implement a persistent, portable user-level ID across desktop, mobile and...
How Online Geniuses crowdsources answers to your burning marketing questions
At 20,000 members strong, Online Geniuses is a live chat Slack community where marketers can talk (marketing)...
The pitfalls of surveys and other data traps that could be hurting your marketing
Are you marketing based on what people say or the data that shows what they actually...
MarTech East keynote: Better marketing starts with better orchestration
At MarTech East, Cesar Brea discussed how careful orchestration can lead to marketing success....
Why marketers should embrace data privacy, rather than view it as an obstacle
Duane Schulz explains that If marketers are willing to advocate privacy and transparency, we can shift the focus from short-term leads to lasting...
Location data 101: A primer for marketers
Understand how location data can be used for efficient, effective and responsible...
Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement
The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and...
NCS launches AI service to optimize for offline incremental sales in CPG digital campaigns
The Sales Lift Metrics service is designed to provide in-flight data on key campaign tactics, such as audience targets, media placements, creative...
Centro’s DSP enforces app-ads.txt to target authorized ad inventory
As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated...
The top retailer marketing strategies to compete with Amazon Prime Day
Survey indicates 68% of Prime Day shoppers plan to comparison shop outside Amazon, leaving ample room for competitors to gain...
Google announces changes to environment, position targeting settings in DV360
Google said the changes will take effect at the end of August 2019 – along with a new version of Structured Data Files (SDF) containing fields to...
Marketing salary survey 2019: A global snapshot
Our global salary trends serve as a benchmark to inform the marketing ecosystem on an international...
Canva urges users to change passwords following data breach affecting up to 139 million users
Graphic design toolset Canva is advising users to change their login credentials after the company’s database was reportedly compromised in a...
IAB: U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018
On mobile devices, video saw the sharpest growth in the format category, up 65% in revenue compared to the year...
IAB Europe releases new GDPR consent framework for comment
The Transparency & Consent Framework v2.0 comes amid an ever-changing ecosystem of privacy regulations, aimed at helping ad tech vendors meet GDPR...
Salesforce Summer ’19 release preps for Lightning migration: What you need to know
New features are designed to improve productivity and strengthen customer journey insights, but core upgrades are aimed at supporting the Lightning...
Tappx offers free hosting for app developers’ app-ads.txt files
Less than 1 percent (8 per thousand) of apps have adopted app-ads.txt correctly, according to the...
Verizon Media expands DSP inventory to digital-out-of-home
The expansion reflects growing demand and programmatic capabilities for...