The myth of prepackaged “sales-qualified” leads
Columnist Thomas Koletas explains why marketing and sales need to work together to make smart use of their data and drive more qualified...
Thomas Koletas
Thomas Koletas is Senior Vice President, Global Media at Madison Logic, where he is responsible for managing all sales and revenue generating initiatives on behalf of Madison Logic's publisher, agency and advertiser clients.
5 Ways To Master “Marketing-As-A-Service” Platforms For Account-Based Marketing
How can you make account-based marketing suit your particular needs? Columnist Thomas Koletas outlines five ways to deliver the best possible...