Is there a right way to buy marketing technology? (Short answer: Yes!)
Selection teams should focus on their own user stories rather than generic vendor reference implementations. MarTech West speaker Tony Byrne will...
Tony Byrne
Tony Byrne is founder of Real Story Group, a technology analyst firm. RSG evaluates martech and CX technologies to assist enterprise tech stack owners. To maintain its strict independence, RSG only works with enterprise technology buyers and never advises vendors.
From martech silos to an omnichannel stack
Here are three key technology buyer considerations when making the transition to a true omnichannel...