Rented media: When paid and owned media combine
As the lines between martech and ad tech continue to blur, owned media and paid media are intersecting. Contributor Victor Wong points to social,...
Victor Wong
Honored in AdAge’s 40 Under 40 while still in his 20s, Thunder CEO Victor Wong has been the guiding force in the company’s vision and success since its founding in 2008. He served as the IAB Local Committee Co-Chairman in 2010 and coauthored the IAB Local Targeting Guide. Victor holds a BA in economics from Yale University and is a fellow of the Yale Entrepreneurial Institute.
Size matters: 5 tips for creating LEAN programmatic creative
Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative...
