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Avoiding the multimillion dollar brand mistake

In 2017 Pepsi was forced to pull an ad that cost upwards of $4 million to create when they failed to gauge audience reception.

Digital Marketing Depot on February 11, 2020 at 4:53 pm

Remember THAT Pepsi ad from 2017? The one that is estimated to have cost upwards of four million dollars to produce, not including the cost that the star of the commercial, Kendall Jenner? The public relations disaster that ensued after its unveiling had cataclysmic results, with Pepsi pulling the ad almost immediately. How did a multi-billion-dollar industry fail to recognize the PR disaster they were walking into? The truth is, Pepsi could have greatly benefited from ad testing long before creation and a worldwide debut began.

Learn how your brand can avoid similar missteps by proactively taking three simple steps in the process of design ideation, creation, and inception.

Visit Digital Marketing Depot to download “Avoiding The Multimillion Dollar Brand Mistake,” from Fuel Cycle and learn more.

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Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.