Bigcommerce Acquires Zing To Expand Omnichannel Retail Capabilities
E-Commerce provider gains new tools for servicing retailers that have both online and brick-and-mortar stores.
Bigcommerce this week announced its acquisition of the mobile retail tech company Zing in a move that will expand the former’s omnichannel offerings for retailers.
The acquisition combines Zing’s team and intellectual property with Bigcommerce’s e-commerce platform, and will expand Bigcommerce’s relationships in the point-of-sale space.
Through the acquisition, Bigcommerce will make available to point of sale partners a set of robust APIs and foundational technologies to enable the development of best-in-class omnichannel solutions for retailers, such as the ability to enable real-time inventory sync between online and physical stores, in-store pickup, and dynamic order management as well as integrated customer data and reporting spanning ecommerce and brick-and-mortar operations.
Bigcommerce says more than 30 percent of its 85,000 e-commerce clients also operate at least one brick-and-mortar retail store.
Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.
About The Author
