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Martech: Commerce

Bigcommerce Acquires Zing To Expand Omnichannel Retail Capabilities

E-Commerce provider gains new tools for servicing retailers that have both online and brick-and-mortar stores.

Marketing Land Staff on April 29, 2015 at 6:15 am
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Bigcommerce this week announced its acquisition of the mobile retail tech company Zing in a move that will expand the former’s omnichannel offerings for retailers.

The acquisition combines Zing’s team and intellectual property with Bigcommerce’s e-commerce platform, and will expand Bigcommerce’s relationships in the point-of-sale space.

Through the acquisition, Bigcommerce will make available to point of sale partners a set of robust APIs and foundational technologies to enable the development of best-in-class omnichannel solutions for retailers, such as the ability to enable real-time inventory sync between online and physical stores, in-store pickup, and dynamic order management as well as integrated customer data and reporting spanning ecommerce and brick-and-mortar operations.

Bigcommerce says more than 30 percent of its 85,000 e-commerce clients also operate at least one brick-and-mortar retail store.


Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Marketing Land Staff
Marketing Land is a daily publication covering digital marketing industry news, trends, strategies and tactics for digital marketers.

Related Topics

Acquisitions & Mergers: MartechChannel: Martech: Commerce

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