• MarTech Today
  • Sections
    • Advertising
    • Marketing
    • Content
    • Social
    • Commerce
    • Sales
    • Analytics
    • Management
    • All
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Social
  • Sales
  • Analytics
  • Mgmt
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today

Customer Data Platforms

Why are they so hot now?

Podcasting's Rise

Creating new marketing opportunities

Events

Attend the MarTech conference

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • All
  • Events
  • Newsletters
  • Home
Martech: Social

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Bing launches bots for local businesses

Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana.

Greg Sterling on May 30, 2017 at 10:11 am
  • More

The Bots are coming. Through its Bot Framework, Microsoft is integrating chatbots into search results — to make search more interactive and transactional.

In April, Matt McGee spotted the appearance of chat functionality for selected Seattle-area restaurants. Last week it rolled out officially (still only to restaurants) through Bing Places and the newly launched Business Bot program. Here’s the big news: Microsoft will automatically create a bot from the data in Bing Places.

The business doesn’t need to do anything technical. It just answers a few structured questions and accepts the bot agreement terms. Thereafter, when users search for the business, a screen like the following will appear:

Users can then get basic questions about the business answered through the bot (e.g., “do you have outdoor seating?”). If there’s a question it can’t answer, the bot will refer the user to a phone number. The bot can also ask business owners additional questions, depending on what information users are seeking. The new information will then be incorporated into the dataset the bot uses to respond.

There are three noteworthy aspects of this development:

  • The consumer experience: ability to get deeper questions answered and possibly conduct transactions within the SERP
  • The automated creation of the bot using data provided to Bing Places
  • The created bot will be available across channels and platforms (create once, publish across sites)

[Read the full article on Search Engine Land.]



About The Author

Greg Sterling
Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.

Popular Stories

What is machine learning? - MarTech Landscape

Related Topics

Channel: Martech: SocialChat & Text Messaging AppsMachine Learning & Artificial IntelligenceMicrosoftMobile Marketing & Martech

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston



×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • Google’s Black Box Bidding Solution: A look under the hood
  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research
Master these trends of martech
Sign up for our daily newsletter
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Follow Us

Facebook Twitter

© 2019 Third Door Media, Inc. All rights reserved.