Digital Marketing Buyer’s Guides

MarTech Today readers have access to comprehensive Buyer’s Guides produced by our sister-site Digital Marketing Depot.

Each Buyer’s Guide has been written to help marketers through the decision-making process of selecting and adopting a marketing tool or software package. What questions should you ask internally before evaluating software? What should you ask potential vendors? What are the capabilities and services you should expect from vendors in the particular marketplace?

If you’re in the market for marketing technology, be sure to consult our Buyer’s Guide – a great resource!

The following Buyer’s Guides are currently available:

• Enterprise Identity Resolution Platforms
  First Edition, January 2019
• Enterprise SEO Platforms
  Ninth Edition, January 2019
• Enterprise Personalization Platforms
  Second Edition, November 2018
• Enterprise Customer Data Platforms
  First Edition, August 2018
• Enterprise Local Marketing Automation Platforms
  Fifth Edition, August 2018
• Enterprise Call Analytics Platforms
  Fifth Edition, June 2018
• Account-Based Marketing Tools
  First Edition, May 2018
• B2B Marketing Automation Platforms
  Sixth Edition, March 2018
• Integration Platform as a Service
  First Edition, February 2018
• Enterprise Paid Media Campaign Management Platforms
  Seventh Edition, September 2017