Digital Marketing Buyer’s Guides

MarTech Today readers have access to comprehensive Buyer’s Guides produced by our sister-site Digital Marketing Depot.

Each Buyer’s Guide has been written to help marketers through the decision-making process of selecting and adopting a marketing tool or software package. What questions should you ask internally before evaluating software? What should you ask potential vendors? What are the capabilities and services you should expect from vendors in the particular marketplace?

If you’re in the market for marketing technology, be sure to consult our Buyer’s Guide – a great resource!

The following Buyer’s Guides are currently available:

• Enterprise Customer Data Platforms
  First Edition, August 2018
• Enterprise Local Marketing Automation Platforms
  Fifth Edition, August 2018
• Enterprise Call Analytics Platforms
  Fifth Edition, June 2018
• Account-Based Marketing Tools
  First Edition, May 2018
• B2B Marketing Automation Platforms
  Sixth Edition, March 2018
• Integration Platform as a Service
  First Edition, February 2018
• Enterprise SEO Platforms
  Eighth Edition, January 2018
• Enterprise Paid Media Campaign Management Platforms
  Seventh Edition, September 2017
• Enterprise Digital Personalization Tools
  First Edition, August 2017
• Enterprise Social Media Management Software
  Sixth Edition, May 2017
• Video Marketing Software
  First Edition, January 2017
• Content Marketing Tools
  Second Edition, October 2016
• Enterprise Digital Analytics Platforms
  Sixth Edition, June 2016
• B2B Predictive Marketing Analytics Platforms
  First Edition, April 2016
• Digital Advertising Agencies 2014
  Second Edition, November, 2013
• Enterprise Social Media Infrastructure Platforms
  First Edition, October 2013