Digital Marketing Buyer’s Guides
MarTech Today readers have access to comprehensive Buyer’s Guides produced by our sister-site Digital Marketing Depot.
Each Buyer’s Guide has been written to help marketers through the decision-making process of selecting and adopting a marketing tool or software package. What questions should you ask internally before evaluating software? What should you ask potential vendors? What are the capabilities and services you should expect from vendors in the particular marketplace?
If you’re in the market for marketing technology, be sure to consult our Buyer’s Guide – a great resource!
The following Buyer’s Guides are currently available:
- Enterprise SEO Platforms
Ninth Edition, January 2019
- Enterprise Personalization Platforms
Second Edition, November 2018
- Enterprise Customer Data Platforms
First Edition, August 2018
- Enterprise Local Marketing Automation Platforms
Fifth Edition, August 2018
- Enterprise Call Analytics Platforms
Fifth Edition, June 2018
- Account-Based Marketing Tools
First Edition, May 2018
- B2B Marketing Automation Platforms
Sixth Edition, March 2018
- Integration Platform as a Service
First Edition, February 2018
- Enterprise Paid Media Campaign Management Platforms
Seventh Edition, September 2017