Stack visualization tools CabinetM, Stacktus combine

CabinetM, the Boston-based martech management and visualization platform has acquired, effective immediately, Denver-based Stacktus, a platform with a similar vision created by Megan Michuda just one year ago. Stacktus has already ceased standalone operations.

Monetary terms were not released.

Stacktus: the background. The impetus behind Stacktus was to relieve marketing operations managers of the need to rely on spreadsheets to keep track of their stacks. Its features included an auto-stack builder, the ability to track integrations between solutions within the stack, and a roadmap planning tool for future martech acquisitions.

CabinetM: the background. With a directory of martech vendors comparable in depth to Scott Brinker’s martech landscape, CabinetM not only provides a discovery tool for solutions within the space, but also paid services for auditing and evaluating existing stacks.

In a statement, Anita Brearton, CabinetM CEO said: “From the start, CabinetM has been focused on helping marketing operations teams navigate the complexity of managing their large and growing martech stacks, mapping integrations and data flows, and responding to reporting and visualization demands.”

Why we care. This looks like a logical consolidation move in a space which is both highly specialized, and of great interest to marketers and marketing ops specialists. Unlike G2 and TrustRadius, for example, which provide reviews and other services across all software categories, CabinetM and Stacktus focus exclusively on martech.

About The Author

Kim Davis

Kim Davis is the Editorial Director of MarTech Today. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.