• MarTech Today
  • Sections
    • Advertising
    • Marketing
    • Content
    • Social
    • Commerce
    • Sales
    • Analytics
    • Management
    • All
    • Home
  • Follow Us
    • Subscribe to Our Feed! Check out our newsletters! Join our LinkedIn Group
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Social
  • Sales
  • Analytics
  • Mgmt
  • More
  • Events
    • Subscribe to Our Feed! Check out our newsletters! Join our LinkedIn Group
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today

GDPR

Now with even more misconceptions!

Facebook & CA

What we know, what they knew, where we are now

Events

Attend the MarTech conference

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • All
  • Events
  • Home
Martech: Social

Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today.


CampaignChain Launches Its Open-Source “Cockpit For Digital Marketing”

Germany-based company offers beta of a central dashboard to handle email and social campaign management through several tools.

Barry Levine on December 9, 2015 at 3:33 pm
  • More
cockpit2

A key challenge for digital marketers these days is simply dealing with all their tools.

Today, a Germany-based startup named CampaignChain is launching a free private beta for a product of the same name that it hopes can help.

It describes the new product as “the cockpit for Digital Marketing,” based on the idea that the software acts as a central campaign coordinator for other marketing tools. Potential users can apply to participate in the beta.

The company, which is also announcing that it has received an unspecified amount of angel funding from IT solutions provider YMC, as well as several individuals, said that CampaignChain can be used to plan, create, schedule and edit campaigns and reports for email, social and other campaigns that might be executed in integrated tools.

For instance, an email newsletter might be scheduled in CampaignChain for implementation in MailChimp, although it would have to be created first in MailChimp.

Besides MailChimp, the beta includes integrations for Twitter, Facebook, LinkedIn, YouTube, SlideShare, the 3Z and Magnolia content management systems, Citrix GoToWebinar, Google Analytics and your website.

CampaignChain_2000

Founder and CEO Sandro Groganz told me that the company is planning integrations with HubSpot, Marketo and Adobe Marketing Cloud over the next six months, which will then be followed by the launch of the release version.

CampaignChain is made available as open-source software. The company, which currently consists of the development team in Germany, expects to make its living by offering a monthly fee-based software-as-a-service version that adds several as-yet-unspecified premium levels and automated workflows.

One question any marketer might ask is why they would want to add another layer of control if they’re already using a major platform like Adobe’s Marketing Cloud, which enables management of many channels and functions within the platform, as well as integrations with other tools.

A marketing cloud, Groganz said, is “a large suite that tries to cover everything” and is often much more expensive than what he expects CampaignChain to cost — about $200 monthly. Sometimes, he added, marketers just want to use a few tools, although integration with any tools not already set up by CampaignChain will require the help of a developer.

He pointed to content marketing scheduler Marketing.ai as one potential competitor but added that it is not open-source and doesn’t have a variety of campaign types.

One recently introduced mobile app, Databox, provides the ability for marketers to track status from their portfolio of tools.



About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Popular Stories

Twitter updates TOS and privacy policy to comply with GDPR
How GDPR may help drive blockchain usage for content
Voice agents and interfaces will require many new marketing strategies
Becoming customer-centric: A tale of a changing MO organization

Related Topics

Channel: Martech: SocialEmail Marketing & MartechMarketing AutomationSocial Media Marketing

We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

Oct 1-3, 2018: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Go-to-Guide for Growing Your Agency
  • What is Ad Effectiveness and How Does It Help Your Business?
  • The Growth Marketer’s Guide to Email Metrics
  • Evolve Now To Personalization 2.0: Individualization
  • How Mature Is Your Omni-Channel Marketing Strategy? The Iterable Readiness Assessment
See More Whitepapers

Webinars

  • Unifying Your Search and Social Ad Strategies
  • Customer Data Strategies & Identity Resolution: Best Practices
  • Omnichannel Personalization at Scale: How leading brands drive sales across channels
See More Webinars
MarTech Guide to Understanding GDPR
Sign up for our daily newsletter
Martech Today
Download the Martech Today app on iTunes Download the Martech Today App on Google Play

Follow Us

© 2018 Third Door Media, Inc. All rights reserved.