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Archives

Expedia-owned vacation sites HomeAway, VRBO now provide unified virtual tours

Using spherical photos from any supported source, the sites convert them to a single file format and user...

Barry Levine | Nov 20, 2018 at 7:51 am ET

The wonderful, horrible world of creating a new product category

Trying to create a new category in digital marketing can be an emotional roller-coaster. Columnist Peter Isaacson discusses the ups and downs...

Peter Isaacson | Aug 25, 2016 at 9:18 am ET

Xperiel announces cloud-based platform so marketers can build apps for the Internet of Things

The startup, led by engineers who created the tech behind Google Wallet, offers an app builder that it says is easy enough for a child to...

Barry Levine | Aug 11, 2016 at 11:00 am ET

 

Online car retailer Vroom launches first VR-based auto showroom

Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable app with an online...

Barry Levine | Aug 4, 2016 at 4:47 pm ET

Under Bezos, The Washington Post is making its ads “all about users-first”

Launched eight months ago, its RED group has developed user-targeted ad tools for the Post and for licensing to other...

Barry Levine | Jul 25, 2016 at 4:09 pm ET

Valassis announces new service to trigger mobile coupons from TV/radio ads or videos

Marketing services firm says Audible Offers is the first such wide-scale effort connecting ads or videos heard through speakers to a mobile...

Barry Levine | Jul 14, 2016 at 3:00 pm ET

Ads on digital billboards are now being triggered by four speeds of passing traffic

New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast”...

Barry Levine | Jun 30, 2016 at 11:46 am ET

Ad tech evolution continues with Avid Media’s new DSP for content

And supply-side platform PubMatic expands with a private marketplace for guaranteed...

Barry Levine | Jun 23, 2016 at 2:10 pm ET

Kiosked launches wrapper so any 360-degree video/still can fit into any mobile IAB ad format

The wrapped video/still can then be served through a brand’s regular ad...

Barry Levine | Jun 16, 2016 at 3:08 pm ET

Personalization platform Blueshift now allows marketers to create their own service

Its new Personalization Studio is designed to accept a range of event streams, so marketers can build specialized experiences for segments or...

Barry Levine | Jun 7, 2016 at 11:07 am ET

Adobe unveils Spark tool suite for small/medium businesses

The desktop and mobile tools, including several rebranded ones, allow small businesses to create and post announcements, catalogs, explainer...

Barry Levine | May 23, 2016 at 4:17 pm ET

Adobe pumps up its Marketing Cloud

Adds enhancements in adtech, automatic content targeting, attribution and email subject...

Barry Levine | May 11, 2016 at 4:43 pm ET

Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected websites

Marketing/anti-fraud agency eZanga says it could affect thousands, possibly millions, of WordPress and Joomla-based...

Barry Levine | Apr 29, 2016 at 9:30 am ET

Automated CRM Signpost ups its game with built-in AI agent

Called Mia, the new intelligence is designed to apply learning from larger sets of data and is authorized to take more...

Barry Levine | Apr 21, 2016 at 12:43 pm ET

Inside the making of Taco Bell’s artificially intelligent, drunk-tolerant TacoBot

Taco Bell and its agency, Deutsch, built a Slack bot that uses Facebook's AI technology to take down orders and even crack a couple of...

Tim Peterson | Apr 14, 2016 at 2:07 pm ET

Marketing technologists: Here are eight steps to boost your info security

SapientNitro CTO Sheldon Monteiro summarizes his MarTech 2016 presentation on this evergreen...

Barry Levine | Apr 5, 2016 at 3:48 pm ET

MarTech Conference: 10 myths martech vendors tell

The Real Story Group's Theresa Regli reveals the top martech myths and what the reality is. Columnist Derek Edmond recaps her presentation at...

Derek Edmond | Mar 24, 2016 at 11:06 am ET

Now entering… the age of cognitive marketing

IDC Research Manager Gerry Murray predicts that within a year, there will be an explosion in the number of marketing applications that...

Barry Levine | Mar 17, 2016 at 10:00 am ET

4 tips to break into the C-suite and become a chief marketing technology officer

How do you become the next marketing technology star of your organization? Ahead of SXSW, columnist Sheldon Monteiro offers some tips for those...

Sheldon Monteiro | Mar 10, 2016 at 11:47 am ET

Here’s Why Martech Needs Some New Metrics

Customer relationships are now “a movie, rather than a snapshot,” and marketers need more movie-like ways to measure what’s...

Barry Levine | Mar 3, 2016 at 5:40 pm ET
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