Archives
The wonderful, horrible world of creating a new product category
Trying to create a new category in digital marketing can be an emotional roller-coaster. Columnist Peter Isaacson discusses the ups and downs...
Xperiel announces cloud-based platform so marketers can build apps for the Internet of Things
The startup, led by engineers who created the tech behind Google Wallet, offers an app builder that it says is easy enough for a child to...
Online car retailer Vroom launches first VR-based auto showroom
Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable app with an online...
Under Bezos, The Washington Post is making its ads “all about users-first”
Launched eight months ago, its RED group has developed user-targeted ad tools for the Post and for licensing to other...
Valassis announces new service to trigger mobile coupons from TV/radio ads or videos
Marketing services firm says Audible Offers is the first such wide-scale effort connecting ads or videos heard through speakers to a mobile...
Ads on digital billboards are now being triggered by four speeds of passing traffic
New campaign for Dannon Yogurt goes beyond previous message-changing based only on “slow” and “fast”...
Ad tech evolution continues with Avid Media’s new DSP for content
And supply-side platform PubMatic expands with a private marketplace for guaranteed...
Kiosked launches wrapper so any 360-degree video/still can fit into any mobile IAB ad format
The wrapped video/still can then be served through a brand’s regular ad...
Personalization platform Blueshift now allows marketers to create their own service
Its new Personalization Studio is designed to accept a range of event streams, so marketers can build specialized experiences for segments or...
Adobe unveils Spark tool suite for small/medium businesses
The desktop and mobile tools, including several rebranded ones, allow small businesses to create and post announcements, catalogs, explainer...
Adobe pumps up its Marketing Cloud
Adds enhancements in adtech, automatic content targeting, attribution and email subject...
Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected websites
Marketing/anti-fraud agency eZanga says it could affect thousands, possibly millions, of WordPress and Joomla-based...
Automated CRM Signpost ups its game with built-in AI agent
Called Mia, the new intelligence is designed to apply learning from larger sets of data and is authorized to take more...
Inside the making of Taco Bell’s artificially intelligent, drunk-tolerant TacoBot
Taco Bell and its agency, Deutsch, built a Slack bot that uses Facebook's AI technology to take down orders and even crack a couple of...
Marketing technologists: Here are eight steps to boost your info security
SapientNitro CTO Sheldon Monteiro summarizes his MarTech 2016 presentation on this evergreen...
MarTech Conference: 10 myths martech vendors tell
The Real Story Group's Theresa Regli reveals the top martech myths and what the reality is. Columnist Derek Edmond recaps her presentation at...
Now entering… the age of cognitive marketing
IDC Research Manager Gerry Murray predicts that within a year, there will be an explosion in the number of marketing applications that...
4 tips to break into the C-suite and become a chief marketing technology officer
How do you become the next marketing technology star of your organization? Ahead of SXSW, columnist Sheldon Monteiro offers some tips for those...
Here’s Why Martech Needs Some New Metrics
Customer relationships are now “a movie, rather than a snapshot,” and marketers need more movie-like ways to measure what’s...
Cardlytics Opens Up Its Treasure Trove Of Purchase Histories To Ad Targeting
Atlanta-based company is now making its 120 million anonymized profiles available beyond bank-related sites and...
