Archives
Infographic: The 2017 ‘Martech 5000’ Marketing Technology Landscape
Almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in...
Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?
After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and...
Move over, phones. Cars are becoming the new mobile target for marketers.
Step by step, your car is turning into a behaviorally profiled marketing...
Adgorithms launches expanded version of “world’s first self-driven marketing/ad platform”
Albert 2.0 offers more channels and capabilities for ads and emails than its earlier...
Marketers: Stop, drop and build a digital hub
What's a digital hub, and what can it do for your organization? Columnist Sanjay Dholakia explains why having a central nervous system for...
Marketers look to climb aboard the Pokémon Go phenomenon
A week since its launch, the game of finding imaginary creatures in the real world has turned augmented reality into a major marketing...
MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)?
Both employ computer-assisted techniques to address zillions of programmatic ad targets, but they do it...
How to get the most out of your marketing automation investment
Are you getting the most value out of your marketing automation platform? Columnist Mary Wallace explains why you should be using it to nurture...
IBM’s Watson now powers Lucy, a cognitive computing system built specifically for marketers
Via menus or conversational English queries, a marketer can ask questions of any data from any platform, for research, segmentation or media...
Salesforce creates Commerce Cloud with $2.8 billion purchase of Demandware
The acquisition helps “close the circle” for services it can offer to...
It’s a mad, mad, MAdTech world
As the lines between media, advertising and technology blur, what does it mean for consumers and marketers? Columnist Peter Minnium discusses...
MarTech Landscape: What is machine learning and why should marketers care?
Self-adjusting pattern recognition is becoming as commonplace to marketing tools as the cloud, and it is changing what marketers...
Experian launches PII-matching audience targeting platform to reach 85% of the US
In the new Audience Engine, brands and others can enrich customer profiles with various layers of PII-based data, and then anonymously target...
Microsoft’s user-response Pulse platform now supports on-demand video
Moving beyond live transmissions, the free Pulse can serve as a more versatile tool for video-based marketing or...
Google counters header bidding with exchange bidding for Dynamic Allocation
The tech giant is also opening up its First Look beta to all...
Martech Landscape: What is a demand-side platform (DSP)?
Find out why digital advertising buyers turn to DSPs to manage programmatic ad...
How “customer obsession” can focus your marketing tech selections
McKesson exec Rohit Prabhakar’s personal experience gives an added meaning to “customer life...
What does VR-based marketing offer that other tech does not?
We asked two ad/marketing executives to go beyond the “wow” and look at the technology’s essential value...
MyStacks, OpenLantern Launch To Help Visualize Marketing Stacks
The tools, from two different companies, offer limited abilities to group and share icons of software products according to how they’re...
MarTech Landscape: What Is Predictive Analytics?
Big data and machine learning are making computer-generated forecasting a common marketing...
