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Infographic: The 2017 ‘Martech 5000’ Marketing Technology Landscape

Almost 5,000 companies are now part of the marketing technology landscape, a huge leap from the 150 itemized back in...

MarTech Infographics | May 10, 2017 at 12:30 pm ET

Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?

After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and...

Chris Elwell | Aug 24, 2016 at 10:39 am ET

Move over, phones. Cars are becoming the new mobile target for marketers.

Step by step, your car is turning into a behaviorally profiled marketing...

Barry Levine | Aug 8, 2016 at 2:12 pm ET

 

Adgorithms launches expanded version of “world’s first self-driven marketing/ad platform”

Albert 2.0 offers more channels and capabilities for ads and emails than its earlier...

Barry Levine | Aug 2, 2016 at 12:00 pm ET

Marketers: Stop, drop and build a digital hub

What's a digital hub, and what can it do for your organization? Columnist Sanjay Dholakia explains why having a central nervous system for...

Sanjay Dholakia | Jul 22, 2016 at 10:45 am ET

Marketers look to climb aboard the Pokémon Go phenomenon

A week since its launch, the game of finding imaginary creatures in the real world has turned augmented reality into a major marketing...

Barry Levine | Jul 13, 2016 at 3:04 pm ET

MarTech Landscape: What are Creative Management Platforms (CMPs) and Dynamic Creative Optimization (DCO)?

Both employ computer-assisted techniques to address zillions of programmatic ad targets, but they do it...

Barry Levine | Jun 27, 2016 at 10:30 am ET

How to get the most out of your marketing automation investment

Are you getting the most value out of your marketing automation platform? Columnist Mary Wallace explains why you should be using it to nurture...

Mary Wallace | Jun 21, 2016 at 12:34 pm ET

IBM’s Watson now powers Lucy, a cognitive computing system built specifically for marketers

Via menus or conversational English queries, a marketer can ask questions of any data from any platform, for research, segmentation or media...

Barry Levine | Jun 15, 2016 at 10:00 am ET

Salesforce creates Commerce Cloud with $2.8 billion purchase of Demandware

The acquisition helps “close the circle” for services it can offer to...

Barry Levine | Jun 1, 2016 at 1:53 pm ET

It’s a mad, mad, MAdTech world

As the lines between media, advertising and technology blur, what does it mean for consumers and marketers? Columnist Peter Minnium discusses...

Peter Minnium | May 19, 2016 at 9:32 am ET

MarTech Landscape: What is machine learning and why should marketers care?

Self-adjusting pattern recognition is becoming as commonplace to marketing tools as the cloud, and it is changing what marketers...

Barry Levine | May 10, 2016 at 11:00 am ET

Experian launches PII-matching audience targeting platform to reach 85% of the US

In the new Audience Engine, brands and others can enrich customer profiles with various layers of PII-based data, and then anonymously target...

Barry Levine | Apr 28, 2016 at 12:20 pm ET

Microsoft’s user-response Pulse platform now supports on-demand video

Moving beyond live transmissions, the free Pulse can serve as a more versatile tool for video-based marketing or...

Barry Levine | Apr 19, 2016 at 3:01 pm ET

Google counters header bidding with exchange bidding for Dynamic Allocation

The tech giant is also opening up its First Look beta to all...

Barry Levine | Apr 13, 2016 at 2:39 pm ET

Martech Landscape: What is a demand-side platform (DSP)?

Find out why digital advertising buyers turn to DSPs to manage programmatic ad...

Ginny Marvin | Apr 4, 2016 at 4:19 pm ET

How “customer obsession” can focus your marketing tech selections

McKesson exec Rohit Prabhakar’s personal experience gives an added meaning to “customer life...

Barry Levine | Mar 14, 2016 at 11:48 am ET

What does VR-based marketing offer that other tech does not?

We asked two ad/marketing executives to go beyond the “wow” and look at the technology’s essential value...

Barry Levine | Mar 9, 2016 at 10:00 am ET

MyStacks, OpenLantern Launch To Help Visualize Marketing Stacks

The tools, from two different companies, offer limited abilities to group and share icons of software products according to how they’re...

Barry Levine | Mar 2, 2016 at 3:12 pm ET

MarTech Landscape: What Is Predictive Analytics?

Big data and machine learning are making computer-generated forecasting a common marketing...

Barry Levine | Feb 25, 2016 at 1:30 pm ET
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