• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
Martech: Management

Soapbox: Complex state privacy laws hurt all of us

In today's Soapbox, it’s time our industry starts voicing the real problems that come with so many overlapping state privacy laws.

Angela Sultana on September 17, 2019 at 8:05 am
  • More

To date, U.S. data privacy regulation has been bogged down with party politics. That’s because the debate has been about individual rights to privacy, versus data used for business gain. This political divide has stopped any federal regulation from being passed. Instead, states have stepped in, and Nevada, Vermont and California are among the many that have bills already passed or soon to pass.

The problem is that these state laws are not all the same. What started as an attempt to protect someone’s privacy is now becoming a big burden for the sites and companies that need to comply, and that’s an issue both sides of the debate should recognize.

A survey of small businesses from the Connected Commerce Council shows that 72% support better privacy regulations, but that 56% are concerned that they will negatively impact their business, and they’re right. The IAB promotes the use of a privacy compliance platform, but that new technology comes with costs in tech, time and labor and only succeeds if adoption of the platform is broad.

It’s time that our industry starts voicing the real problems that come with so many overlapping state privacy laws. Privacy for America is a good place to start. This non-profit is working to push a federal privacy agenda in Washington, and business can help increase the impact by supporting their approach. Individuals deserve good privacy regulation, but it should be created in a way that’s sustainable for business, too.

Soapbox is a special feature for marketers in our community to share their observations and opinions about our industry. You can submit your own here.


Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Angela Sultana
As SVP and Company Data Policy Officer for ADARA, Angela leads strategy for global data privacy and policy compliance. Prior to her current role, Angela held executive positions at ADARA in customer success and business development and previous roles in loyalty marketing strategy for United Airlines and Sears.

Related Topics

Channel: Martech: ManagementMarketing Strategies ColumnSoapbox

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
  • How the Microsoft Search Network Can Maximize Your Search Campaigns
  • The Marketer’s Playbook for Customer Acquisition
  • How To Optimize SEO With UGC
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Receive daily martech news and analysis.
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok