• MarTech Today
  • Sections
    • Advertising
    • Marketing
    • Content
    • Social
    • Commerce
    • Sales
    • Analytics
    • Management
    • All
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Social
  • Sales
  • Analytics
  • Mgmt
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today

Customer Data Platforms

Why are they so hot now?

Podcasting's Rise

Creating new marketing opportunities

Events

Attend the MarTech conference

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • All
  • Events
  • Newsletters
  • Home
MarTech Today Newsletter

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Conventional marketing wisdom is history

Gain fresh perspectives on the intersection of marketing, technology, and management.

Scott Brinker on February 4, 2019 at 4:18 pm
  • More

When it comes to delivering exceptional experiences, maximizing ROI, and achieving company goals, conventional marketing wisdom is history. Success today depends on how you connect your strategy and organization to your marketing technology stack, all while checking assumptions, challenging organizational dogma, and letting go of outdated beliefs.

The MarTech® Conference was designed for marketing leaders like you. Join us April 3-5 in San Jose for a holistic program that blurs the boundaries between marketing, technology, and management and debunks the conventional wisdom that can hold you back…

Conventional wisdom: The hardest part of software-powered marketing is implementation.

MarTech’s take: Selecting the right technology and implementing it properly is essential, but just as important is ensuring you have the right team in place. You’ll learn from marketing pioneers who are reimagining their processes and upgrading their teams in sessions like…

  • Year One: Building a Marketing Ops Team From the Ground Up with Rachel Beck, Global Manager of Marketing Ops at Cisco Meraki
  • Maximize Efficiency and Scalability with the Right Team Structure, Data and Stack with Docker’s Chris Borkenhagen (CIO), Brian Donaldson (Manager of Development Engineering), and Kelly Horton (Senior Engineer of Marketing Technologies)
  • The Secrets to a High-Performing Martech Team with Patty Spiller, Senior Director of Growth Marketing at Livongo

Conventional wisdom: Choosing applications for your martech stack will be simplified by industry consolidation.

MarTech’s take: Think again, partner. M&A activity is brisk, but the underlying trends in marketing and software inexorably favor expansion. You’re going to have more martech to choose from in the future.

During the opening keynote, Martech 2020: Succeeding in the Next Decade of Marketing, Jeffrey Eckman, CEO at Blue Green Brands and I will unveil and analyze the latest marketing technology landscape and the results of MarTech’s annual salary survey. You’ll be first to get the most comprehensive view of the state of the industry in 2019.

Conventional wisdom: Executing martech well requires an entirely new set of skills.

MarTech’s take: Not true. Fundamentals matter… perhaps now more than ever. If you’re reading this email, you’re an accomplished marketer. MarTech can equip you with the strategies, insights, and playbooks you need to perfect your skills.

Check out the agenda for a complete look at what’s in store.

Register NOW & save up to $600

  • All Access: Unlock the full program — all conference sessions and networking events, the Expo Hall, mobile app, hot meals, WiFi, and more. Book now and save $300 off on-site rates!
  • All Access + Workshop Combo (best value!): Add an expert-led workshop to your All Access pass for an immersive, intimate learning experience. Topics include buying marketing technology, agile marketing, creating connected experiences, customer data platforms, and building a badass marketing team. (Workshop-only passes are also available!) Book now and save $600 off on-site rates!
  • Expo+: More interested in meeting vendors and networking? Pick up a FREE Expo+ pass and enjoy unlimited access to our Expo Hall, full-length Solution Track sessions, sponsor presentations in the Discover MarTech theater, downloadable speaker presentations, refreshments, free WiFi, and more.
    I hope to see you there!

Psst… Don’t miss your chance to earn worldwide recognition from the MarTech community! Submit your marketing technology stack to the 2019 Stackie Awards to join the ranks of past winners including Cisco, Marin Software, Merkle, and more.


Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Scott Brinker
Scott Brinker is the conference chair of the MarTech® Conference, a vendor-agnostic marketing technology conference and trade show series produced by MarTech Today's parent company, Third Door Media. The MarTech event grew out of Brinker's blog, chiefmartec.com, which has chronicled the rise of marketing technology and its changing marketing strategy, management and culture since 2008. In addition to his work on MarTech, Scott serves as the VP platform ecosystem at HubSpot. Previously, he was the co-founder and CTO of ion interactive.

Popular Stories

Related Topics

Channel: MarTech Today NewsletterMarTech Conference

Subscribe to MarTech Today to receive news and insights of where marketing, technology, and management converge.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston



×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
  • Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research
Master these trends of martech
Sign up for our daily newsletter
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Follow Us

Facebook Twitter

© 2019 Third Door Media, Inc. All rights reserved.