Customer Data Platforms vs. Data Management Platforms
What are the differences between data platforms?
Data solutions are the number one type of tech currently being implemented by Enterprise companies. And with data-driven businesses experiencing 30% more growth than their competitors, who could blame Enterprises for jumping at the chance? Not every business is getting data strategy right, but the ones that are are thriving.
But here’s the catch: With a fast-growing, ever-evolving MarTech market, it’s tough to know what kind of data platform is right for your business. What’s the difference between data platforms? They make similar promises about more customer insights. They all claim to organize and center around data. And they all promise big results. So how do you figure out what’s best for your company—what’s going to move you toward your business goals?
The first step is understanding the difference between Customer Data Platforms and Data Management Platforms. This latest white paper from Lytics explains what CDPs and DMPs really are and how they’re different, and outlines the unique value of each technology.
Visit Digital Marketing Depot to download “CDPs and DMPs: Demystifying Data Management for Marketers .”