Custora Raises $6.5 Million In Series A Round

Marketing software firm, Custora, announced Tuesday that it has closed $6.5 million in Series A funding.

The Y Combinator company says the funds will be used to scale out sales and marketing and speed up development of the company’s B2C predictive marketing software platform for e-commerce teams to predict how customers will behave in the future.

“It’s a new type of software – part predictive analytics, part B2C marketing automation,” said Corey Pierson, Co-Founder and CEO of Custora. “The goal is for marketers to spend more time thinking about how to treat their customer segments at different points in the buying cycle, and less time caught up in data analysis and list management.”

Custora counts Ann Taylor, Guess, Bonobos and other retailers as customers.

The round was led by Foundation Capital with participation from Greycroft Partners and Valhalla Ventures.

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Ginny Marvin

Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.