Danny Sullivan: My new role as advisor for Third Door Media

After 21 years running sites about and covering digital and search marketing, it’s time for a change. I’m becoming an advisor to Third Door Media, a shift from my position as chief content officer.

Third Door Media is the company that I cofounded with our CEO Chris Elwell, VP of programming Chris Sherman and VP of sales Sean Moriarty. It publishes our Search Engine Land, Marketing Land, Digital Marketing Depot and MarTech Today sites and produces our SMX: Search Marketing Expo and MarTech conferences.

I’m extremely proud of all that we’ve accomplished since the company began back in 2006. We have the aforenamed industry-leading vertical publications and successful conferences. Our company has grown to over 40 people. And it’s all been done organically, without VC funding, and has been consistently profitable.

My move to a new role is because I’m ready to try something different. What that is, I don’t know! I have no immediate plans, other than to enjoy some time off. I might do some consumer tech writing down the line, which I enjoy and did a bit in the past, in my extra time. I might explore other types of writing, perhaps about science fiction on TV and in movies. All I know for certain is that I’ll remain pretty active on Twitter with opinions about tech and beyond.

We’ve transitioned to the change internally over the past few months. Michelle Robbins has been promoted to SVP for content and marketing technology — congrats, Michelle! She has great knowledge in search and marketing technology, having been on the front lines of that for years, making her well-suited to oversee the strategic direction of our coverage.

[Read the full article on Search Engine Land.]

About The Author

Danny Sullivan

Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land, Marketing Land, MarTech Today and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.