• MarTech Today
  • Sections
    • Advertising
    • Marketing
    • Content
    • Social
    • Commerce
    • Sales
    • Analytics
    • Management
    • All
    • Home
  • Follow Us
    • Subscribe to Our Feed! Check out our newsletters! Join our LinkedIn Group
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Social
  • Sales
  • Analytics
  • Mgmt
  • More
  • Events
    • Subscribe to Our Feed! Check out our newsletters! Join our LinkedIn Group
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today

GDPR

Now with even more misconceptions!

Facebook & CA

What we know, what they knew, where we are now

Events

Attend the MarTech conference

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • All
  • Events
  • Home
Martech: Marketing

Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today.


Databox Launches Free App To Watch Over Your Marketing Platforms

The iOS and Android helper alerts you when tracking thresholds you’ve set in those platforms are reached.

Barry Levine on November 20, 2015 at 5:50 pm
  • More
Databox_1200x

Marketers have so many tools tracking so much data, it’s a wonder they have time to get any work done.

To help with this never-ending challenge, Boston-based Databox released this week its free, watching-over-all app. It’s currently available for iOS or Android devices in an invite-only beta version.

You set up the app for which cloud-based platforms and metrics you want watched, and for the threshold in each metric where you should be sent an email or push notification. If conversion rates shoot up, for instance, or your website goes down, Databox can ping you.

Currently, the app is integrated with Salesforce CRM, Google Analytics, HubSpot, Mixpanel, Adobe Analytics, Optimizely and Localytics. CEO Swami Kumaresan told me that more integrations are underway and that marketers can readily connect to the platforms by themselves, without IT’s help.

Databox_2000

You swipe left or right to move between the different tool-watchers and scroll down to see the various metrics you’ve defined within a tool.

At some point, he said, Databox expects to add premium levels for a fee, as well as paid services like custom integrations. But for now, the emphasis is on creating a base of users.

Kumaresan said the company, founded last year, initially released a completely different product that was focused on building mobile dashboards before it recognized this opportunity. This new version of Databox completely rebuilds the app’s front end and focuses it on the needs of marketers.

“There are so many analytics tools out there, and people don’t have time to pay attention,” he said. “It’s a challenge to cut through the clutter.” He added that eventually, the concept might be applied to other kinds of business users.

“There must be other smart people working on this ubiquitous problem,” he told me, “but we are not aware of anyone.”



About The Author

Barry Levine
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

Popular Stories

GDPR: A 10-step action plan
Scott Brinker unveils his most populous Marketing Technology Landscape yet
What does the GDPR mean to your third-party data processors?
2018 Stackie Award winners: The most impactful martech stacks this year

Related Topics

Channel: Martech: MarketingMarketing Tools

We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Attend Our Conferences

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 23-25, 2018: San Jose

Oct 1-3, 2018: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Go-to-Guide for Growing Your Agency
  • What is Ad Effectiveness and How Does It Help Your Business?
  • The Growth Marketer’s Guide to Email Metrics
  • Evolve Now To Personalization 2.0: Individualization
  • How Mature Is Your Omni-Channel Marketing Strategy? The Iterable Readiness Assessment
See More Whitepapers

Webinars

  • Unifying Your Search and Social Ad Strategies
  • Customer Data Strategies & Identity Resolution: Best Practices
  • Omnichannel Personalization at Scale: How leading brands drive sales across channels
See More Webinars
MarTech Guide to Understanding GDPR
Sign up for our daily newsletter
Martech Today
Download the Martech Today app on iTunes Download the Martech Today App on Google Play

Follow Us

© 2018 Third Door Media, Inc. All rights reserved.