Demographics Pro Launches “Influence Search” To Identify Optimal Influencers
The new product gives marketers insight into who are the most influential Twitter, Instagram and YouTube sources to reach specific audiences.
So you want to tap influencers to accelerate a social marketing campaign, but don’t know where to turn?
Demographics Pro believes it has a solution, today launching Influence Search, a dashboard that identifies the most influential people, media and brands for specific topic niches. The new product aims to give marketers a way to hone in on the people on Twitter, Instagram and YouTube who will most effectively connect with the audience they are trying to reach.
“Marketers recognize that lesser known long-tail influencers often drive more effective campaigns than famous content creators with millions of fans,” Demographics Pro CEO Paul Hallett said in a release. “We identify the optimal influencers to engage a specific target audience: for example, the bloggers, video creators, musicians etc. who best influence 20 year old single men in San Francisco will unlikely be strong influencers for an audience of 40 year old married mothers in Kansas.”
The product has a monthly price range of $300 to $5,000 and is available by dashboard or API. Here are some of the use cases, according to the San Fransisco-based company:
About The Author
The subtle ways advertisers target audiences - and why they shouldn't
Here's why The New York Times broke down its martech and engineering silos
Why media buying and advertising is ripe for artificial intelligence
From algorithms to advertising: 7 steps to introducing AI to marketing