Demographics Pro Launches “Influence Search” To Identify Optimal Influencers

So you want to tap influencers to accelerate a social marketing campaign, but don’t know where to turn?

Demographics Pro believes it has a solution, today launching Influence Search, a dashboard that identifies the most influential people, media and brands for specific topic niches. The new product aims to give marketers a way to hone in on the people on Twitter, Instagram and YouTube who will most effectively connect with the audience they are trying to reach.

“Marketers recognize that lesser known long-tail influencers often drive more effective campaigns than famous content creators with millions of fans,” Demographics Pro CEO Paul Hallett said in a release. “We identify the optimal influencers to engage a specific target audience: for example, the bloggers, video creators, musicians etc. who best influence 20 year old single men in San Francisco will unlikely be strong influencers for an audience of 40 year old married mothers in Kansas.”

The product has a monthly price range of $300 to $5,000 and is available by dashboard or API. Here are some of the use cases, according to the San Fransisco-based company:

About The Author

Martin Beck

Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.