Episerver unveils digital marketplace for verified apps

Episerver has launched its new digital marketplace to help its customers find new applications from Episerver-verified vendors. The marketplace aims to deliver martech solutions to marketers for digital commerce, marketing and operations. 

“In the digital economy, organizations must take advantage of a wide range of applications and services to successfully engage with and delight their customers,” said Jordan Jewell, research manager for digital commerce and enterprise applications at IDC. “Applications such as the one Episerver has launched, providing value for all parties involved by acting as an infrastructure to connect Episerver’s partners and customers while also ensuring a higher standard for those apps.”

Every application made available through the marketplace is tested by Episerver for operational, security and user interface compatibility with Episerver products and versions. The Episerver App Marketplace currently offer over 50 apps, from analytics and content management use cases to compliance and translation capabilities.

Why we should care 

As martech and other types of enterprise software applications move towards cloud and SaaS models, app marketplaces like Episerver’s will make new technologies easily accessible and help streamline the process for identifying apps that are the right fit — and will integrate easily into the rest of your martech stack.

Knowing that Episerver has verified the security and operational compatibility adds a layer of trust for marketers looking to consolidate their martech through integrations.

More on the news

There are currently around 50 apps available through the marketplace, including (but not limited to):

• HubSpot
• Salesforce
• Salesforce Pardot 
• Salesforce Marketing Cloud
• Avalara
• Oracle Eloqua
• Marketo
• Microsoft Dynamics CRM
• Connect for Watson Campaign Automation
• Google Analytics
• PayPal Express Checkout
• SharePoint 

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.

About The Author

Jennifer Cannon

Jennifer Videtta Cannon serves as Third Door Media's Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.