• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
Martech: Marketing

Episerver unveils digital marketplace for verified apps

The new marketplace tests and verifies compatibility with all applications before releasing in the marketplace.

Jennifer Cannon on June 27, 2019 at 2:50 pm
  • More

Episerver has launched its new digital marketplace to help its customers find new applications from Episerver-verified vendors. The marketplace aims to deliver martech solutions to marketers for digital commerce, marketing and operations. 

“In the digital economy, organizations must take advantage of a wide range of applications and services to successfully engage with and delight their customers,” said Jordan Jewell, research manager for digital commerce and enterprise applications at IDC. “Applications such as the one Episerver has launched, providing value for all parties involved by acting as an infrastructure to connect Episerver’s partners and customers while also ensuring a higher standard for those apps.”

Every application made available through the marketplace is tested by Episerver for operational, security and user interface compatibility with Episerver products and versions. The Episerver App Marketplace currently offer over 50 apps, from analytics and content management use cases to compliance and translation capabilities.

Why we should care 

As martech and other types of enterprise software applications move towards cloud and SaaS models, app marketplaces like Episerver’s will make new technologies easily accessible and help streamline the process for identifying apps that are the right fit — and will integrate easily into the rest of your martech stack.

Knowing that Episerver has verified the security and operational compatibility adds a layer of trust for marketers looking to consolidate their martech through integrations.

More on the news

There are currently around 50 apps available through the marketplace, including (but not limited to):

  • HubSpot
  • Salesforce
  • Salesforce Pardot 
  • Salesforce Marketing Cloud
  • Avalara
  • Oracle Eloqua
  • Marketo
  • Microsoft Dynamics CRM
  • Connect for Watson Campaign Automation
  • Google Analytics
  • PayPal Express Checkout
  • SharePoint 

Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Jennifer Cannon
Jennifer Videtta Cannon serves as Third Door Media's Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.

Related Topics

AnalyticsChannel: Martech: MarketingMartech Column

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
  • How the Microsoft Search Network Can Maximize Your Search Campaigns
  • The Marketer’s Playbook for Customer Acquisition
  • How To Optimize SEO With UGC
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Receive daily martech news and analysis.
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok