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Martech: Social

Facebook adopts header bidding to make its ad network more competitive with Google’s

By Facebook adopting header bidding, publishers will get a better look at which ad network can get them a better deal.

Tim Peterson on March 23, 2017 at 2:04 pm
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Long story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals for their inventory by adopting a process called header bidding that levels the playing field for publisher’s programmatic ad sales.

To read the long story of how exactly Facebook’s move could challenge Google and raise the competition for publishers’ inventory, check out the full article on Marketing Land.


Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Tim Peterson
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.

Related Topics

Channel: Martech: SocialFacebookProgrammatic Advertising & Media Buying

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