• MarTech Today
  • Sections
    • Ads
    • Marketing
    • Content
    • Sales
    • Analytics
    • Management
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Mgmt
  • Resources
  • More
  • Events
    • Follow
  • SUBSCRIBE

MarTech Today

MarTech Today
  • Ads
  • Marketing
  • Content
  • Sales
  • Analytics
  • Management
  • Resources
  • More
  • Events
  • Newsletters
  • Home
Martech: Social

Facebook confirms Pixel outage may have impacted conversion, Custom Audience, Dynamic Ads reports

The company said an outage this week prevented a small percentage of Pixel events from being logged correctly.

Amy Gesenhues on September 19, 2019 at 2:24 pm
  • More

If you have noticed a drop in your Facebook conversion reports this week — or are seeing unexpected fluctuations with your Custom Audiences or Dynamic Ads volume — you’re not alone. The company is confirming with advertisers that its Pixel, which makes it possible to retarget audiences on the platform, suffered an outage that may have impacted standard Pixel events from being logged.

The problem. Between September 16 and and September 17, Facebook Pixel stopped logging events for some advertisers, causing reporting errors that, according to Facebook, may have impacted data connected to conversions, Custom Audiences and Dynamic Ads volume.

Andrew Foxwell, co-founder of social media advisory Foxwell Digital, posted a screenshot Wednesday of the message he received from his Facebook representative about the outage:

News from Facebook about an “outage related to pixel events.” pic.twitter.com/3ex1w5Y3Ee

— Andrew Foxwell (@andrewfoxwell) September 19, 2019

Unresolved issues. While Facebook claims everything should be loading as expected now, Foxwell isn’t so sure.

“Reports are coming back in order, but not yet fully recovered,” he said Thursday, “We are currently working to understand if data will back-fill into reports.”

Foxwell also said that he believes the outage impacted more than just what Facebook listed in its message. His agency has noticed reporting issues on performance as well. Another advertiser, Christian Lovrecich of Lovrecich Media, replied to Foxwell’s tweet that he was still experiencing a massive drop in performance reports across multiple accounts.

We’ve reached out to Facebook for comment on the problem and how many advertisers may have been impacted, but have not yet received a response.

Why we should care. Reliability issues with Facebook’s Ads Manager platform have been a source of frustration for many advertisers for months now. This, combined with the fact that advertisers often have limited access to Facebook representatives when a problem arises, means marketers get left in the dark when reporting is incorrect or they aren’t able to access their campaigns.

If you saw substantial downturns in performance reported earlier this week, it may have been a result of the outage. Take note of the timing for your reporting purposes.


Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Amy Gesenhues
Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

Related Topics

Channel: Martech: SocialFacebookFacebook: AdvertisingMarketing ToolsMarketing Tools: Social MediaRetargeting & Remarketing

Subscribe to receive daily martech news and expert insights. See terms.


We're listening.

Have something to say about this article? Share it with us on Facebook and Twitter.

Get the daily newsletter digital marketers rely on.
See terms.

ATTEND OUR EVENTS

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
  • How the Microsoft Search Network Can Maximize Your Search Campaigns
  • The Marketer’s Playbook for Customer Acquisition
  • How To Optimize SEO With UGC
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

Receive daily martech news and analysis.
Martech Today
Download the Martech Today app on iTunes
Download the Martech Today App on Google Play

Channels

  • Advertising
  • Marketing
  • Content
  • Social
  • Commerce
  • Sales
  • Analytics
  • Management
  • Home

Our Events

  • MarTech
  • SMX

Resources

  • White Papers
  • Research
  • Webinars
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok