Facebook expands A/B ad-testing capabilities & adds reporting features

Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow.

The A/B ad-testing option, launched in October of last year, was originally only available in the Facebook Ads Manager’s Guided Creation workflow screen. With this update, Facebook has added the split-testing option to its Quick Creation flow where advertisers can create ads in bulk.

Facebook’s A/B testing has allowed advertisers to test different ad formats, visuals, headlines and calls to action. Now, it will also support testing based on engagement objective.

“We’ve added split testing support for the engagement marketing objective, so you can easily run a split test on ads optimized for post engagement, Page likes and event responses,” says Facebook.

[Read the full article on Marketing Land.]

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.