Facebook expands A/B ad-testing capabilities & adds reporting features
Advertisers will now have more ways to test ads and a new dashboard to track split-test KPIs.
Facebook is adding new features to its A/B split-testing feature for advertisers and making it available from within the Quick Creation workflow.
The A/B ad-testing option, launched in October of last year, was originally only available in the Facebook Ads Manager’s Guided Creation workflow screen. With this update, Facebook has added the split-testing option to its Quick Creation flow where advertisers can create ads in bulk.
Facebook’s A/B testing has allowed advertisers to test different ad formats, visuals, headlines and calls to action. Now, it will also support testing based on engagement objective.
“We’ve added split testing support for the engagement marketing objective, so you can easily run a split test on ads optimized for post engagement, Page likes and event responses,” says Facebook.