Stay marketing and tech-savvy. Get the latest in martech - subscribe to MarTech Today.
Facebook steps up privacy education, shares ‘privacy principles’ for first time
The company will be promoting privacy tools in the News Feed.
Amid ongoing scrutiny and ahead of the May 2018 General Data Protection Regulation (GDPR) deadline in Europe, Facebook is undertaking a new privacy education campaign for users. The company outlined several steps it will take to help users better understand and access its privacy tools.
The education campaign will involve a series of videos in the News Feed that address a range of privacy-related topics: “How to control what information Facebook uses to show you ads, how to review and delete old posts, and even what it means to delete your account.”
The company is also promoting its Privacy Checkup and will be introducing a new “privacy center,” which will centralize privacy controls in a single place online. Facebook COO Sheryl Sandberg announced the new privacy center in Europe last week.