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Facebook unveils new analytics features, including a tool to track the omnichannel journey

The social media company made this announcement -- and many others -- at F8, its developer conference in San Jose.

Robin Kurzer on May 3, 2018 at 9:56 am

Facebook introduced new analytics features — including a tool to track customer journeys through multiple channels — on Tuesday at its F8 developer conference.

Journeys is the most notable addition to Facebook’s currents analytics tools. It provides omnichannel data and reporting, so marketers can see what users are doing right before they take an action that results in a conversion.

[Read the full article on Marketing Land.]

About The Author

Robin Kurzer

Robin Kurzer started her career as a daily newspaper reporter in Milford, Connecticut. She then made her mark on the advertising and marketing world in Chicago at agencies such as Tribal DDB and Razorfish, creating award-winning work for many major brands. For the past seven years, she’s worked as a freelance writer and communications professional across a variety of business sectors.

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Facebook unveils new analytics features, including a tool to track the omnichannel journey

The social media company made this announcement -- and many others -- at F8, its developer conference in San Jose.

About The Author

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