Facebook’s new Custom Audiences permission tool will require user consent confirmation

Facebook has confirmed a TechCrunch report that it is developing a tool for advertisers to verify they have gained consent to use email addresses uploaded via Custom Audiences.

Facebook’s Custom Audiences make it possible for advertisers to target users on its platform by uploading lists of emails, phone numbers and other data and cross-referencing it against user profiles.

According to Facebook’s director of corporate communications, Elizabeth Diana, the coming certification — or permissions — tool will require an advertiser and the agencies or other entities that obtain data to confirm that the third-party data in a Custom Audience has been responsibly sourced.

[Read the full article on Marketing Land.]

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Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for MarTech Today, Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.