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Martech: Marketing

The white paper or webinar content described below has been produced by one of our sponsors.


Get a complete picture of the decision-makers behind your target accounts

Unify data to gain that elusive customer 360-degree view.

Digital Marketing Depot on February 28, 2020 at 2:00 pm
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Everyone knows there’s more than one decision-maker in a complex B2B sale. But too often, companies don’t have insights into what the broader buying group is thinking and doing because they don’t have the right processes in place. As a result, revenue suffers.

Join Forrester’s Kerry Cunningham and Openprise’s Allen Pogorzelski to hear how you can orchestrate your business processes to get a more robust picture of the individuals behind your target accounts and optimize campaigns by tracking the right metrics to understand buying group behavior.

Register today for “Orchestrating B2B Business Processes around Buying Groups to Deliver More Revenue,” presented by Openprise.

About The Author

Digital Marketing Depot
Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.

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