GetResponse adds new webinar features, integrations with e-commerce, online payment and Facebook Ads

GetResponse, an inbound and outbound marketing platform, has announced expanded capabilities, including webinar support, e-commerce solutions, a new online payment gateway and Facebook advertising integrations.

The webinar capabilities include a new design that supports audio and video for HD streaming, live chat functionalities, Q&A management, recorder templates, Facebook and YouTube live streaming. Users can also customize calls-to-action.

GetResponse has deeper integrations with partners PrestaShop and WooCommerce for e-commerce solutions, Square for secure online payments and Facebook Ads. The features are directly accessible in GetResponse.

Why we should care

The company aims to make the platform a centralized place to manage and analyze integrated campaigns, including digital ads, emails, landing pages, social performance, webinars and e-commerce.

“Building on the success of our new Autofunnel offering, we’re delighted to continue to expand our platform’s features,” said GetResponse chief operating officer Daniel Brzezinski. “These new features provide marketers with an even more powerful turnkey solution for attracting, engaging and converting customers.”

Consolidation is a trending theme in martech these days — from mergers and acquisitions to new, deeper integrations. GetResponse anticipates that its customers will see stronger performance due to their integrated campaigns, as well as cost savings in eliminating the need to invest in additional platforms to support their efforts. By consolidating solutions into a single platform, marketers can also expect increased efficiencies.

More on the news

• GetResponse has strengthened its integration with PrestaShop and WooCommerce for e-commerce, Square for online payments and Facebook for ad integration.
• For Facebook ads, users simply upload their ad, select their audience and budget while GetResponse does the rest.
• GetResponse currently supports over 350,000 customers in 182 countries

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About The Author

Jennifer Cannon

Jennifer Videtta Cannon serves as Third Door Media's Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.