Stay marketing-savvy and tech-savvy. Get the latest in martech by subscribing to MarTech Today.
GinzaMetrics Launches Social Intelligence Suite
New analytics tool aims to show how social media marketing impacts revenue.
GinzaMetrics has announced the launch of a new analytics product called the Social Intelligence Suite.
The company says its new tool will help search and content marketers tie social media marketing efforts to overall revenue. The suite includes Marketing Channel Performance, Competitor Social Landscape, Content Insights, and Social Engagement Analytics. From the press release:
“We developed our Social Intelligence Suite based on the need of brands to understand how their social media efforts contribute to revenue,” stated Ray Grieselhuber, Founder & CEO GinzaMetrics. “Marketers need to be able to connect all marketing data to see the full effect of campaigns on revenue, conversions, and traffic.”
GinzaMetrics’ Social Intelligence Suite is the only marketing intelligence platform that gives marketers the ability to track conversions and contributions to revenue from social media by channel at the campaign, content or content group, and keyword level. Based on this intelligence, brands can focus their messages and content assets to the right social media channel at the right time and stay ahead of the competition in the process.
GinzaMetrics is based in San Francisco. It says its marketing products are aimed at both companies and individuals.
Some opinions expressed in this article may be those of a guest author and not necessarily MarTech Today. Staff authors are listed here.