Google aims for broader AMP Ads adoption across mobile web
The company discussed a new native AMP video ad player and integrations with Celtra & MOAT at its annual I/O developer conference.
Last July, Google introduced broad support for AMP-enabled ads and landing pages in DoubleClick. Now, Google wants to make AMP the standard for ads across the mobile web.
“Things written in AMP, even if they are ads, cannot have poor performance,” said AMP Ads Initiative tech lead Michael Kleber at Google I/O Thursday. “Everything written in AMP is guaranteed to have good performance properties, and that extends to ads also.”
In Thursday’s presentation, Google introduced several initiatives to increase adoption of AMP ads, including partnerships with Celtra and MOAT and a native video player. Features critical to advertisers — such as viewabilty monitoring, analytics, click protection and other back-end functions — are also now built into the AMP ads framework.
To learn more and watch the presentation, read the full article on Marketing Land.]