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Martech: Advertising

Google launches new system to tackle cross-device measurement for display & video ads

The Ads Data Hub is designed to give marketers impression-level insights for YouTube, DoubleClick and Google Display Network campaigns.

Ginny Marvin on June 1, 2017 at 12:18 pm
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The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display Network and DoubleClick. Google announced the expansion and the beta release of Ads Data Hub this week.

The expanded scope of the cloud-based system further underscores the industry’s shift from relying on cookies to user and device IDs for tracking and reporting on ad performance as mobile usage has surpassed that of desktop.

Ads Data Hub is designed to help advertisers measure the value of their campaigns as ads are distributed over an ever-expanding number of devices. Omnicom Media Group signed on as an early test partner.

 

[Read the full article on Marketing Land.]


Opinions expressed in this article are those of the guest author and not necessarily MarTech Today. Staff authors are listed here.



About The Author

Ginny Marvin
Ginny Marvin is Third Door Media’s Editor-in-Chief, running the day to day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin writes about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Related Topics

Channel: Martech: AdvertisingDisplay Advertising & MartechGoogleMarketing ToolsMarketing Tools: Analytics

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