Google launches new system to tackle cross-device measurement for display & video ads

The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display Network and DoubleClick. Google announced the expansion and the beta release of Ads Data Hub this week.

The expanded scope of the cloud-based system further underscores the industry’s shift from relying on cookies to user and device IDs for tracking and reporting on ad performance as mobile usage has surpassed that of desktop.

Ads Data Hub is designed to help advertisers measure the value of their campaigns as ads are distributed over an ever-expanding number of devices. Omnicom Media Group signed on as an early test partner.

[Read the full article on Marketing Land.]

About The Author

Ginny Marvin

Ginny Marvin is Third Door Media's Editor-in-Chief, managing day-to-day editorial operations across all of our publications. Ginny writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, she has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.