Google launches new system to tackle cross-device measurement for display & video ads
The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display Network and DoubleClick. Google announced the expansion and the beta release of Ads Data Hub this week.
The expanded scope of the cloud-based system further underscores the industry’s shift from relying on cookies to user and device IDs for tracking and reporting on ad performance as mobile usage has surpassed that of desktop.
Ads Data Hub is designed to help advertisers measure the value of their campaigns as ads are distributed over an ever-expanding number of devices. Omnicom Media Group signed on as an early test partner.