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Google launching free mobile site creation tool for Indian small businesses

The company has offered similar services for US SMBs in the past.

Greg Sterling on January 5, 2017 at 2:09 am

Google is trying to mobilize Indian small businesses. According to the The Wall Street Journal, Google will introduce a free mobile website creation tool in India this year.

The article cites Google data for the proposition that roughly three-fourths of Indian small businesses have no web presence, let alone a mobile-friendly one. Reportedly, the free tool will launch first in India and then be introduced in other countries.

Roughly six years ago, Google introduced its own DIY, free mobile website builder and then launched a portal (HowToGoMo) with several partners offering small businesses mobile web development services. It also had a preferred partnership with Duda, which enabled business owners to convert existing desktop sites into mobile-friendly sites. That was in roughly 2011 to 2012.

[Read the full article on Marketing Land.]

About The Author

Greg Sterling

Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+.