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Harvard Business Review report: Using analytics to create customer value

From data to impact: How analytics can create a competitive edge.

Digital Marketing Depot on September 7, 2016 at 4:04 pm

According to this Harvard Business Review report, presented by Google Analytics, using data to improve the customer experience is key to creating a competitive advantage in today’s market.
In this paper, HBR reviews:

The competitive advantage of business analytics
How demand analytics impacts company performance
The drivers that create customer value

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Digital Marketing Depot

Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.