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Harvard Business Review report: Using analytics to create customer value
From data to impact: How analytics can create a competitive edge.
According to this Harvard Business Review report, presented by Google Analytics, using data to improve the customer experience is key to creating a competitive advantage in today’s market.
In this paper, HBR reviews:
- The competitive advantage of business analytics
- How demand analytics impacts company performance
- The drivers that create customer value
Visit Digital Marketing Depot to download your copy.