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Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more

Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving...

Jennifer Cannon | May 15, 2019 at 9:51 am ET

Adobe adds live video ad insertion and tighter video stream measurement

The announcements are the latest in the company's ongoing effort to tie online video/TV more closely to online marketing tools and...

Barry Levine | Sep 7, 2016 at 11:50 am ET

3 tips for embracing martech

Change isn't easy. Columnist Mary Wallace discusses ways to get everyone in your organization on board with new solutions and...

Mary Wallace | Aug 17, 2016 at 10:45 am ET

 

Online car retailer Vroom launches first VR-based auto showroom

Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable app with an online...

Barry Levine | Aug 4, 2016 at 4:47 pm ET

Does the IAB’s first ad-blocking study provide the “missing stat?”

The report offers some new insights into what it will take to keep people away from ad...

Barry Levine | Jul 27, 2016 at 3:51 pm ET

Leadpages buys SMB marketing automation platform Drip

This first acquisition by the Minneapolis-based landing page creator will be followed by others, CEO...

Barry Levine | Jul 7, 2016 at 2:49 pm ET

Kiosked launches wrapper so any 360-degree video/still can fit into any mobile IAB ad format

The wrapped video/still can then be served through a brand’s regular ad...

Barry Levine | Jun 16, 2016 at 3:08 pm ET

Survata offers first online surveys targeted at second- and third-party user segments

The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later...

Barry Levine | May 27, 2016 at 2:17 pm ET

WP Engine launches first page-level performance tool intended for WordPress sites

A one-second page load delay leads to 11 percent fewer page views, so this new dashboard tool is intended to deliver a WordPress-specific...

Barry Levine | May 24, 2016 at 10:34 am ET

Enough analysis, already! 8 tips for avoiding data fatigue

Are you suffering from a data overload? Columnist Joshua Reynolds offers some do’s and don’ts for how to avoid data fatigue and focus on the...

Joshua Reynolds | May 6, 2016 at 9:59 am ET

Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected websites

Marketing/anti-fraud agency eZanga says it could affect thousands, possibly millions, of WordPress and Joomla-based...

Barry Levine | Apr 29, 2016 at 9:30 am ET

Google counters header bidding with exchange bidding for Dynamic Allocation

The tech giant is also opening up its First Look beta to all...

Barry Levine | Apr 13, 2016 at 2:39 pm ET

Customer service provider [24]7 ports its chat bot/live agent service to Facebook Messenger

Tag team offering is the latest sign that the popular messaging app is becoming a major channel for customer...

Barry Levine | Apr 11, 2016 at 10:00 am ET

MarTech Conference: 10 myths martech vendors tell

The Real Story Group's Theresa Regli reveals the top martech myths and what the reality is. Columnist Derek Edmond recaps her presentation at...

Derek Edmond | Mar 24, 2016 at 11:06 am ET

How “customer obsession” can focus your marketing tech selections

McKesson exec Rohit Prabhakar’s personal experience gives an added meaning to “customer life...

Barry Levine | Mar 14, 2016 at 11:48 am ET

What does VR-based marketing offer that other tech does not?

We asked two ad/marketing executives to go beyond the “wow” and look at the technology’s essential value...

Barry Levine | Mar 9, 2016 at 10:00 am ET

MarTech Landscape: What Is Predictive Analytics?

Big data and machine learning are making computer-generated forecasting a common marketing...

Barry Levine | Feb 25, 2016 at 1:30 pm ET

Workflow Automator Zapier Takes Another Step Toward De Facto Marketing Automation By Adding “Multi-Step Zaps”

A user can now chain together an unlimited number of business applications to automatically conduct pre-defined...

Barry Levine | Feb 1, 2016 at 6:00 am ET

MediaMath Gets Into The Data Business With Launch Of Helix

The shared first-party data of MediaMath’s Adroit subsidiary is being spun into the new Helix business unit, and Adroit is being merged into...

Barry Levine | Jan 13, 2016 at 5:37 pm ET

WordPress Releases 4.4.1, Strongly Recommends Users Update Immediately

Latest version of WordPress software fixes 52 bugs and patches a vulnerability that could let sites be...

Matt McGee | Jan 7, 2016 at 8:30 am ET
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