Archives
Adobe adds live video ad insertion and tighter video stream measurement
The announcements are the latest in the company's ongoing effort to tie online video/TV more closely to online marketing tools and...
3 tips for embracing martech
Change isn't easy. Columnist Mary Wallace discusses ways to get everyone in your organization on board with new solutions and...
Online car retailer Vroom launches first VR-based auto showroom
Initially intended for several of the company’s physical locations, the virtual showroom will soon become a downloadable app with an online...
Does the IAB’s first ad-blocking study provide the “missing stat?”
The report offers some new insights into what it will take to keep people away from ad...
Leadpages buys SMB marketing automation platform Drip
This first acquisition by the Minneapolis-based landing page creator will be followed by others, CEO...
Kiosked launches wrapper so any 360-degree video/still can fit into any mobile IAB ad format
The wrapped video/still can then be served through a brand’s regular ad...
Survata offers first online surveys targeted at second- and third-party user segments
The questionnaires, which can include a pretesting of ads, are delivered to the same segments the ads will later...
WP Engine launches first page-level performance tool intended for WordPress sites
A one-second page load delay leads to 11 percent fewer page views, so this new dashboard tool is intended to deliver a WordPress-specific...
Enough analysis, already! 8 tips for avoiding data fatigue
Are you suffering from a data overload? Columnist Joshua Reynolds offers some do’s and don’ts for how to avoid data fatigue and focus on the...
Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected websites
Marketing/anti-fraud agency eZanga says it could affect thousands, possibly millions, of WordPress and Joomla-based...
Google counters header bidding with exchange bidding for Dynamic Allocation
The tech giant is also opening up its First Look beta to all...
Customer service provider [24]7 ports its chat bot/live agent service to Facebook Messenger
Tag team offering is the latest sign that the popular messaging app is becoming a major channel for customer...
MarTech Conference: 10 myths martech vendors tell
The Real Story Group's Theresa Regli reveals the top martech myths and what the reality is. Columnist Derek Edmond recaps her presentation at...
How “customer obsession” can focus your marketing tech selections
McKesson exec Rohit Prabhakar’s personal experience gives an added meaning to “customer life...
What does VR-based marketing offer that other tech does not?
We asked two ad/marketing executives to go beyond the “wow” and look at the technology’s essential value...
MarTech Landscape: What Is Predictive Analytics?
Big data and machine learning are making computer-generated forecasting a common marketing...
Workflow Automator Zapier Takes Another Step Toward De Facto Marketing Automation By Adding “Multi-Step Zaps”
A user can now chain together an unlimited number of business applications to automatically conduct pre-defined...
MediaMath Gets Into The Data Business With Launch Of Helix
The shared first-party data of MediaMath’s Adroit subsidiary is being spun into the new Helix business unit, and Adroit is being merged into...
WordPress Releases 4.4.1, Strongly Recommends Users Update Immediately
Latest version of WordPress software fixes 52 bugs and patches a vulnerability that could let sites be...
Why Tag Management Is The Way Forward In 2016
Still on the fence about TMS? Columnist Nick Iyengar explains why you need to think seriously about adopting a tag management system in the new...