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Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more

Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving...

Jennifer Cannon | May 15, 2019 at 9:51 am ET

As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and...

Jennifer Cannon | May 8, 2019 at 2:26 pm ET

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...

Barry Levine | Jan 24, 2019 at 9:00 am ET

A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’...

Barry Levine | Sep 6, 2016 at 2:28 pm ET

There’s one stat that could connect the cause to the problem, but it’s missing in...

Barry Levine | Jul 6, 2016 at 10:47 am ET

Sharing data in co-operatives is becoming a way for the non-giants to...

Barry Levine | May 2, 2016 at 12:16 pm ET

It’s not just Facebook Messenger’s new bot platform, but that huge userbase bends the tipping...

Barry Levine | Apr 14, 2016 at 1:06 pm ET

According to anti-bot service Distil Networks, 88 percent of all malicious bots are now "advanced persistent bots."...

Barry Levine | Mar 25, 2016 at 9:45 am ET

Google Analytics and other Google products are the most popular choices among about 150 "unicorn" startups, according to data presented Monday...

Matt McGee | Mar 22, 2016 at 10:30 am ET

Most Americans can identify Bill Gates and know that hashtags are associated with Twitter. However less than half of US adults understand that...

Greg Sterling | Nov 25, 2014 at 10:00 am ET