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Oracle launches new B2B sales solution, new CDM for Oracle Service Cloud
Oracle's new solution is designed for a new generation of digital sellers while its CDM seeks to improve users' data...
SparkPost acquires eDataSource, adding inbox insights to its email platform
The combined solutions seek to provide marketers with better inbox placement insights along email...
Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more
Marketo June ’19 release notes are here, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving...
Adobe is touting a future where experience reigns and B2E is all you need
As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and...
MarTech Today: Clik adds CrunchBot, Chrome API may disable most ad blockers and Cision acquires TrendKite
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the...
Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated
A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’...
The conventional wisdom on ad blocking is missing one key statistic
There’s one stat that could connect the cause to the problem, but it’s missing in...
Facing Facebook, Google and Amazon, brands pool their data
Sharing data in co-operatives is becoming a way for the non-giants to...
The week when digital marketing entered the bots era
It’s not just Facebook Messenger’s new bot platform, but that huge userbase bends the tipping...
New report: Almost all bad bots are highly sophisticated and hard to detect
According to anti-bot service Distil Networks, 88 percent of all malicious bots are now "advanced persistent bots."...
MarTech Conference: Google dominates the marketing stacks of 150 “unicorn” startups
Google Analytics and other Google products are the most popular choices among about 150 "unicorn" startups, according to data presented Monday...
Majority In US Don’t Know What “Privacy Policy” Really Means
Most Americans can identify Bill Gates and know that hashtags are associated with Twitter. However less than half of US adults understand that...