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Pokémon Go generates sales from visiting game players, but the data’s predictive value may be overrated
A recent survey backs sales lift, but a data expert doubts the usefulness of tracking ‘anomalous’...
The conventional wisdom on ad blocking is missing one key statistic
There’s one stat that could connect the cause to the problem, but it’s missing in...
Facing Facebook, Google and Amazon, brands pool their data
Sharing data in co-operatives is becoming a way for the non-giants to...
The week when digital marketing entered the bots era
It’s not just Facebook Messenger’s new bot platform, but that huge userbase bends the tipping...
New report: Almost all bad bots are highly sophisticated and hard to detect
According to anti-bot service Distil Networks, 88 percent of all malicious bots are now "advanced persistent bots."...
MarTech Conference: Google dominates the marketing stacks of 150 “unicorn” startups
Google Analytics and other Google products are the most popular choices among about 150 "unicorn" startups, according to data presented Monday...
Majority In US Don’t Know What “Privacy Policy” Really Means
Most Americans can identify Bill Gates and know that hashtags are associated with Twitter. However less than half of US adults understand that...
