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The wonderful, horrible world of creating a new product category

Trying to create a new category in digital marketing can be an emotional roller-coaster. Columnist Peter Isaacson discusses the ups and downs...

Peter Isaacson | Aug 25, 2016 at 9:18 am ET

Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?

After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and...

Chris Elwell | Aug 24, 2016 at 10:39 am ET

Reactful offers web optimization platform to stimulate visitors’ behavior

New solution allows marketers to quickly select a goal and a reaction in order to encourage, for instance, a visitor to fill out a...

Barry Levine | Aug 23, 2016 at 3:39 pm ET

 

Predictive scorer Infer unveils ‘first account-based behavior scoring’

The new scoring model is now combined with the firm’s existing “account fit” model to boost business-based...

Barry Levine | Aug 17, 2016 at 1:52 pm ET

Two new projects target ads at your car

In the UK, and soon in Japan, real-time car recognition tech is guiding ad targeting on digital...

Barry Levine | Jul 15, 2016 at 2:35 pm ET

ABM platforms YesPath, Madison Logic jointly target visitors in their buying stages, across the Web

Through this partnership, YesPath expands its reach beyond a company’s website and informs the content or ads that Madison Logic...

Barry Levine | Jun 21, 2016 at 10:00 am ET

IBM’s Watson now powers Lucy, a cognitive computing system built specifically for marketers

Via menus or conversational English queries, a marketer can ask questions of any data from any platform, for research, segmentation or media...

Barry Levine | Jun 15, 2016 at 10:00 am ET

Make room for Google Home, Amazon Echo/Alexa

The tech giant announces its new front end for everything you do in your...

Barry Levine | May 18, 2016 at 2:16 pm ET

Data provider Acxiom opens up its turnkey marketing analytics environment

Called Acxiom Marketing Analytics Environment or AMAE, it offers the first full integration of the company’s 2014 LiveRamp...

Barry Levine | May 17, 2016 at 12:09 pm ET

Adblock Plus teams up with content funding tool Flattr to pay cooperating publishers

The newly announced partnership says its goal is to evolve the web into “what it was supposed to have...

Barry Levine | May 5, 2016 at 11:59 am ET

Inside the making of Taco Bell’s artificially intelligent, drunk-tolerant TacoBot

Taco Bell and its agency, Deutsch, built a Slack bot that uses Facebook's AI technology to take down orders and even crack a couple of...

Tim Peterson | Apr 14, 2016 at 2:07 pm ET

Tag management systems and DMPs — a match made in heaven?

Brand marketers these days demand tools that can build a holistic customer profile. Contributor Erik Bratt argues that combining data management...

L. Erik Bratt | Apr 6, 2016 at 10:45 am ET

Martech: What happens when you’ve been over-served?

Has your organization become bogged down by marketing technology? Are you dealing with overlapping solutions or tech that no longer works with...

Scott Vaughan | Apr 1, 2016 at 8:57 am ET

Startup YesPath launches AI-driven platform that automatically targets marketing content

Headed by two ex-Salesforce execs, new San Francisco-based company wants to help automate the marketing side of building relationships. ...

Barry Levine | Mar 21, 2016 at 9:00 am ET

Here’s Why Martech Needs Some New Metrics

Customer relationships are now “a movie, rather than a snapshot,” and marketers need more movie-like ways to measure what’s...

Barry Levine | Mar 3, 2016 at 5:40 pm ET

Cardlytics Opens Up Its Treasure Trove Of Purchase Histories To Ad Targeting

Atlanta-based company is now making its 120 million anonymized profiles available beyond bank-related sites and...

Barry Levine | Feb 25, 2016 at 6:44 pm ET

Special Marketing Land Coverage: Welcome To Martech Madness!

Beginning today, Marketing Land brings you a full month of special coverage of all things...

Matt McGee | Feb 15, 2016 at 9:01 am ET

Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions

The pre-built content, workflows and benchmarks are available for healthcare, travel, finance, manufacturing and retail...

Barry Levine | Nov 19, 2015 at 3:01 am ET

Salesforce Adds New Predictive Powers To Its Marketing Cloud

Predictive Scores and Predictive Audiences expand the platform’s ability to forecast what a user will do and to take action so it can change...

Barry Levine | Nov 18, 2015 at 8:16 am ET

Here Are A Dozen Bargain Marketing Platforms for SMBs

For free or less than $100/month, cash- and time-starved small- and medium-sized businesses can amplify their marketing...

Barry Levine | Nov 11, 2015 at 3:40 pm ET
  • Previous Articles »
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