Archives
The wonderful, horrible world of creating a new product category
Trying to create a new category in digital marketing can be an emotional roller-coaster. Columnist Peter Isaacson discusses the ups and downs...
Do the Moz & Raven retreats back to basics signal the rise of point solutions over marketing suites?
After years of martech companies assembling and launching all-in-one marketing suites, recent news suggests the tide has turned. Contributor and...
Reactful offers web optimization platform to stimulate visitors’ behavior
New solution allows marketers to quickly select a goal and a reaction in order to encourage, for instance, a visitor to fill out a...
Predictive scorer Infer unveils ‘first account-based behavior scoring’
The new scoring model is now combined with the firm’s existing “account fit” model to boost business-based...
Two new projects target ads at your car
In the UK, and soon in Japan, real-time car recognition tech is guiding ad targeting on digital...
ABM platforms YesPath, Madison Logic jointly target visitors in their buying stages, across the Web
Through this partnership, YesPath expands its reach beyond a company’s website and informs the content or ads that Madison Logic...
IBM’s Watson now powers Lucy, a cognitive computing system built specifically for marketers
Via menus or conversational English queries, a marketer can ask questions of any data from any platform, for research, segmentation or media...
Make room for Google Home, Amazon Echo/Alexa
The tech giant announces its new front end for everything you do in your...
Data provider Acxiom opens up its turnkey marketing analytics environment
Called Acxiom Marketing Analytics Environment or AMAE, it offers the first full integration of the company’s 2014 LiveRamp...
Adblock Plus teams up with content funding tool Flattr to pay cooperating publishers
The newly announced partnership says its goal is to evolve the web into “what it was supposed to have...
Inside the making of Taco Bell’s artificially intelligent, drunk-tolerant TacoBot
Taco Bell and its agency, Deutsch, built a Slack bot that uses Facebook's AI technology to take down orders and even crack a couple of...
Tag management systems and DMPs — a match made in heaven?
Brand marketers these days demand tools that can build a holistic customer profile. Contributor Erik Bratt argues that combining data management...
Martech: What happens when you’ve been over-served?
Has your organization become bogged down by marketing technology? Are you dealing with overlapping solutions or tech that no longer works with...
Startup YesPath launches AI-driven platform that automatically targets marketing content
Headed by two ex-Salesforce execs, new San Francisco-based company wants to help automate the marketing side of building relationships. ...
Here’s Why Martech Needs Some New Metrics
Customer relationships are now “a movie, rather than a snapshot,” and marketers need more movie-like ways to measure what’s...
Cardlytics Opens Up Its Treasure Trove Of Purchase Histories To Ad Targeting
Atlanta-based company is now making its 120 million anonymized profiles available beyond bank-related sites and...
Special Marketing Land Coverage: Welcome To Martech Madness!
Beginning today, Marketing Land brings you a full month of special coverage of all things...
Marketing Platform Act-On Unveils Packaged, Industry-Specific Solutions
The pre-built content, workflows and benchmarks are available for healthcare, travel, finance, manufacturing and retail...
Salesforce Adds New Predictive Powers To Its Marketing Cloud
Predictive Scores and Predictive Audiences expand the platform’s ability to forecast what a user will do and to take action so it can change...
Here Are A Dozen Bargain Marketing Platforms for SMBs
For free or less than $100/month, cash- and time-starved small- and medium-sized businesses can amplify their marketing...
