Archives
Marketers: Here’s A Free, No-Programming Toolkit For Virtual Reality & Augmented Reality
Startup WakingApp is officially launching its platform today in an open beta, following six months of testing and hundreds of demo projects by...
John Sculley To Marketers: Don’t “Worry About The Technology,” Focus On The Customer
The ex-head of Apple and Pepsi adds his backing to the idea that companies are no longer in...
Martech Landscape: What Is An Ad Exchange?
How do ad exchanges work, and do they differ from ad networks or supply-side platforms?...
What Is The New eBay Enterprise Marketing Solutions All About?
We asked the new CEO of the eBay spinoff, following several months in which it acquired two...
As Facebook Audience Network Becomes $1 Billion Biz, LiveRail Refocuses On Private Marketplaces
LiveRail ad serving will shut down to put the focus squarely on building the private marketplace and mediation...
MarTech Landscape: What Is An Ad Network?
Ad networks have been around for nearly two decades. Find out how they work and what they offer publishers and advertisers....
MarTech Landscape: What Is Programmatic Advertising & Media Buying?
Over half of display ads are now being bought programmatically in the US, but ad tech seems bent on making it hard to explain. Here's a look at...
New Report: It’s More Important To Detect Humans Than Bots
The first report from Detroit-based Are You A Human, Inc. recommends we give the equivalent of “passports” to Verified Humans....
WordPress 4.4 Out Now, Makes All Images Responsive & Adds Embeddable Posts
Latest release also includes the platform's new default theme for...
Marketing Relationship Platform BuzzStream Unveils Search Engine For Influencers
The new Discovery tool allows a marketer to search by name or topic and get results showing the biggest influencers and their detailed...
How Martech Is Like Fantasy Football: Drafting The Right Players In 2016
Do you have the right martech in place to score this season? Columnist Scott Vaughan tells you how choose a winning team of technologies to...
WordPress Used On 25 Percent Of All Websites [Report]
W3Techs says WordPress's two closest competitors combine for less than five percent usage across the...
Startup CabinetM Unveils Its Directory of Marketing Tools
Platform provides more than 3,500 descriptions of software products for marketers, with the aim of turning those profiles over to the...
Predictive Marketing Platform AgilOne Tunes Up Its Predictions Of Customer Lifetime Value
Instead of estimating Lifetime Value of a customer based on past history, its new Predicted Lifetime Value estimates what she could spend if...
MarTech Landscape: What Is Local Marketing Automation Software?
Marketing at the local level can be enhanced -- and more efficient -- when tasks are...
Love, Not War: Microsoft & Google End Patent Suits
Yesterday Google and Microsoft agreed to dismiss multiple patent lawsuits against one another. While the settlement terms were not disclosed,...
Groundhog Day: New FTC Probe To Revisit Google’s Control Over Android
Bloomberg reported earlier this morning that the Federal Trade Commission (FTC) is in the early stages of a new investigation into Android....
Facebook Sued In Belgium For Social Plug-in Tracking, EU Passes Stricter Privacy Law
Just like Google, Facebook faces a wave of investigations and potential sanctions across Europe for its privacy policies. A series of Belgian...
Avoid The Martech Wormhole: Tips For Integration So You Can Focus On The Customer
Minimizing the amount of time you spend accessing and compiling data from your marketing technologies will give you more time to think about...
46 Percent Of Internet Users Are Aware Of New Domain Extensions [Survey]
ICANN-sponsored survey reveals that legacy domains like .com have more than double the awareness of new extensions like .email and...